Event & Field Marketing Manager

Job description
Key Responsibilities:

Event Strategy Planning

Develop and execute a holistic event marketing strategy that aligns with

global GTM and revenue goals.

Identify and prioritize a diverse mix of event formats including

third-party conferences, hosted roundtables, AMAs, regional meetups, community

mixers, and virtual summits.

Define and track event-specific goals pipeline contribution, lead

quality, attendance, engagement, and ROI.

In-House Partner Event Execution

Plan and execute branded in-house events, including executive roundtables,

VIP dinners, customer showcases, and virtual thought leadership sessions.

Lead co-marketing activations with strategic partners, from webinars to

co-hosted events and ecosystem roadshows.

Create and manage partner event calendars, ensuring maximum brand exposure

and pipeline impact.

Community Relationship Marketing

Build meaningful relationships with influencers, prospects, customers, and

partners through ******** and high-impact event experiences.

Curate local community engagement programs such as MarTech Mixers and

peer-led panels to build a trusted network of advocates and buyers.

Support and grow a regional events cadence that nurtures customer

communities and ABM target accounts.

Project Management Vendor Coordination

Lead all event logistics and operations including venue selection, AV,

swag, catering, signage, staffing, and registration.

Source and negotiate with vendors, contractors, and freelancers while

managing timelines and budgets.

Create event playbooks to ensure repeatable success including pre-event

planning, real-time operations, and post-event workflows.

Measurement Optimization

Define KPIs across each event type including registration-to-attendee

ratios, MQLs, SQLs, influenced pipeline, and ROI.

Collaborate with Sales and Marketing Ops to track event attribution and

campaign effectiveness within CRM and MAP platforms (e.g., Salesforce, HubSpot).

Report on event performance and continuously optimize programming and

processes.

Requirements:
• 5+ years of experience in B2B event marketing or field marketing, ideally
• in a SaaS or MarTech environment
• Experience owning a mix of event formats: hosted events, third-party
• conferences, co-marketing programs, virtual webinars, and ******** roundtables
• Proven track record in partner marketing collaboration, cross-functional
• event execution, and customer engagement
• Exceptional project management and vendor negotiation skills
• Strong communication, relationship-building, and brand storytelling
• abilities
• Hands-on experience with event platforms (e.g., Splash, Goldcast, Hopin),
• CRM/MAP tools (Salesforce, HubSpot/Marketo), and project management tools

Nice to Have:
• Experience scaling community-led growth and brand evangelism via events
• Regional marketing experience across North America, UK, or Europe
• Familiarity with ABM tools and event-specific lead routing workflows
• Creative eye for experiential marketing and on-brand activations