Event Marketing Manager

Job description

Our team at BrightEdge is seeking an experienced Event Marketing Manager to lead our events marketing strategy and execution across India and the APAC region. This role is critical to building brand awareness, generating qualified leads, and supporting our sales teams through strategic event marketing initiatives.

Key Responsibilities

Develop and execute comprehensive events marketing strategy for India and APAC markets aligned with global marketing objectives

Plan and manage 20+ events annually including trade shows, conferences, webinars, customer events, and partner summits

Identify and evaluate new event opportunities to expand market presence and reach target audiences

Create event marketing calendars and coordinate with global marketing campaigns and product launches

Establish event ROI frameworks and success metrics to measure performance and optimize future events

Requirements

Must have direct experience leading end-to-end events marketing for a SaaS-based organization Agency or non-SaaS experience alone will not qualify PST Working Hours Alignment: This role requires significant collaboration with global teams during Pacific Standard Time (PST) business hours Candidates must be available for core team meetings and collaboration during PST hours (5:30 PM - 2:30 AM IST) Flexibility for early morning and late evening calls is essential

5-8 years of events marketing experience with at least 3 years in a leadership role at a B2B SaaS organization Proven track record of leading end-to-end events marketing for a SaaS-based organization with demonstrated ROI results Experience managing events across multiple countries and regions preferably in India and APAC markets Strong background in trade show management virtual events and customer conferences