Job Description
A rare opportunity to lead one of NZ’s most iconic consumer events!
The Baby Show (babyshow.co.nz) is New Zealand’s largest and most trusted event for new parents, parents‑to‑be and growing families. For over 30 years it has been the must‑attend destination for baby products, services and support, held at the Auckland Showgrounds every August.
We’re searching for a driven Sales Manager to take ownership of this flagship event. This is a full‑time role with flexible 4–5 day options, based on‑site in our Auckland office. You’ll work closely with our welcoming and experienced team to grow the show, create exciting content and features, and build strong relationships across the baby and parenting industry.
About the Role
As our Baby Show Sales Manager, you’ll lead both the sales and creative development of the event. Your focus will include:
Selling exhibition space and sponsorships to both new and existing customers
Creating engaging content, features and visitor experiences
Strengthening the show’s position as NZ’s go‑to event for growing families
This is a dynamic blend of sales, relationship building and event creativity — ideal for someone who wants full‑time work with the flexibility of 4 or 5 days per week.
Why You’ll Love This Role
This is a unique career opportunity for someone with passion, drive and determination.
A role with real purpose
The Baby Show supports thousands of new and growing families each year—you’ll be helping parents during one of the most important times in their lives.
A supportive, welcoming team
We’re a close‑knit, Kiwi‑owned company that values collaboration, humour and looking after each other.
Ownership and influence
You’ll play a key role in shaping the content, direction and growth of a nationally recognised event.
Career progression
With 19 major exhibitions in our portfolio, you’ll have opportunities to broaden your skillset and grow within the business.
Creative and commercially exciting
If you love new business development, relationship building and bringing ideas to life, you’ll thrive here.
What You’ll Bring
Proven B2B sales experience including new business development and strong account management
Confidence selling over the phone as well as face‑to‑face
Creative thinking, ideally with experience developing event content
Strong organisational and planning skills
High energy, motivation and a strong commercial mindset
Why Join XPO Exhibitions?
Proudly Kiwi‑owned business
Car park available
Vibrant, collaborative in‑office culture
Work on one of NZ’s most iconic consumer events
Leadership that values autonomy, trust and fresh thinking
Opportunities across NZ’s largest event portfolio
Apply Now
This role hasn't been available for eight years and offers an exceptional chance to help lead a flagship national event.
If you’re commercially savvy, creative and ready to bring drive and energy to our team, we’d love to hear from you.
Apply with your CV and a short cover letter telling us why you’re the right fit.
The Baby Show (babyshow.co.nz) is New Zealand’s largest and most trusted event for new parents, parents‑to‑be and growing families. For over 30 years it has been the must‑attend destination for baby products, services and support, held at the Auckland Showgrounds every August.
We’re searching for a driven Sales Manager to take ownership of this flagship event. This is a full‑time role with flexible 4–5 day options, based on‑site in our Auckland office. You’ll work closely with our welcoming and experienced team to grow the show, create exciting content and features, and build strong relationships across the baby and parenting industry.
About the Role
As our Baby Show Sales Manager, you’ll lead both the sales and creative development of the event. Your focus will include:
Selling exhibition space and sponsorships to both new and existing customers
Creating engaging content, features and visitor experiences
Strengthening the show’s position as NZ’s go‑to event for growing families
This is a dynamic blend of sales, relationship building and event creativity — ideal for someone who wants full‑time work with the flexibility of 4 or 5 days per week.
Why You’ll Love This Role
This is a unique career opportunity for someone with passion, drive and determination.
A role with real purpose
The Baby Show supports thousands of new and growing families each year—you’ll be helping parents during one of the most important times in their lives.
A supportive, welcoming team
We’re a close‑knit, Kiwi‑owned company that values collaboration, humour and looking after each other.
Ownership and influence
You’ll play a key role in shaping the content, direction and growth of a nationally recognised event.
Career progression
With 19 major exhibitions in our portfolio, you’ll have opportunities to broaden your skillset and grow within the business.
Creative and commercially exciting
If you love new business development, relationship building and bringing ideas to life, you’ll thrive here.
What You’ll Bring
Proven B2B sales experience including new business development and strong account management
Confidence selling over the phone as well as face‑to‑face
Creative thinking, ideally with experience developing event content
Strong organisational and planning skills
High energy, motivation and a strong commercial mindset
Why Join XPO Exhibitions?
Proudly Kiwi‑owned business
Car park available
Vibrant, collaborative in‑office culture
Work on one of NZ’s most iconic consumer events
Leadership that values autonomy, trust and fresh thinking
Opportunities across NZ’s largest event portfolio
Apply Now
This role hasn't been available for eight years and offers an exceptional chance to help lead a flagship national event.
If you’re commercially savvy, creative and ready to bring drive and energy to our team, we’d love to hear from you.
Apply with your CV and a short cover letter telling us why you’re the right fit.
💡 Quick Summary
Seeking a career-building opportunity? The Event Sales Manager position is now open for candidates interested in the Event Management Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
