Events And Field Marketing Manager

About the Role:We're looking for a creative and execution-focused Event & Field Marketing Manager to lead end-to-end strategy and execution of events that drive awareness, pipeline, community, and brand affinity across key markets.You'll lead a wide range of event experiences — including third-party trade shows, in-house thought leadership events, partner co-marketing activations, curated roundtables, industry mixers, and community-building initiatives . This role is ideal for a marketer who thrives at the intersection of logistics, storytelling, and relationship-building.Key Responsibilities:Event Strategy & PlanningDevelop and execute a holistic event marketing strategy that aligns with global GTM and revenue goals.Identify and prioritize a diverse mix of event formats — including third-party conferences, hosted roundtables, AMAs, regional meetups, community mixers, and virtual summits.Define and track event-specific goals — pipeline contribution, lead quality, attendance, engagement, and ROI.In-House & Partner Event ExecutionPlan and execute branded in-house events , including executive roundtables, VIP dinners, customer showcases, and virtual thought leadership sessions.Lead co-marketing activations with strategic partners, from webinars to co-hosted events and ecosystem roadshows.Create and manage partner event calendars , ensuring maximum brand exposure and pipeline impact.Community & Relationship MarketingBuild meaningful relationships with influencers, prospects, customers, and partners through ******** and high-impact event experiences.Curate local community engagement programs such as "MarTech Mixers" and peer-led panels to build a trusted network of advocates and buyers.Support and grow a regional events cadence that nurtures customer communities and ABM target accounts .Project Management & Vendor CoordinationLead all event logistics and operations including venue selection, AV, swag, catering, signage, staffing, and registration.Source and negotiate with vendors, contractors, and freelancers while managing timelines and budgets.Create event playbooks to ensure repeatable success — including pre-event planning, real-time operations, and post-event workflows.Measurement & OptimizationDefine KPIs across each event type — including registration-to-attendee ratios, MQLs, SQLs, influenced pipeline, and ROI.Collaborate with Sales and Marketing Ops to track event attribution and campaign effectiveness within CRM and MAP platforms (e.G., Salesforce, HubSpot).Report on event performance and continuously optimize programming and processes.Requirements:5+ years of experience in B2B event marketing or field marketing , ideally in a SaaS or MarTech environmentExperience owning a mix of event formats :hosted events, third-party conferences, co-marketing programs, virtual webinars, and ******** roundtablesRegional marketing experience across North America is a mustProven track record in partner marketing collaboration , cross-functional event execution, and customer engagementExceptional project management and vendor negotiation skillsStrong communication, relationship-building, and brand storytelling abilitiesHands-on experience with event platforms (e.G., Splash, Goldcast, Hopin), CRM/MAP tools (Salesforce, HubSpot/Marketo), and project management toolsNice to Have:Experience scaling community-led growth and brand evangelism via eventsRegional marketing experience across UK, or Europe is preferred but not mandatoryFamiliarity with ABM tools and event-specific lead routing workflowsCreative eye for experiential marketing and on-brand activationsWhat We Offer:Competitive salary + performance bonusesFlexible working hoursAutonomy and creative ownership over high-visibility marketing programsA collaborative, fast-paced environment where experimentation is encouragedOpportunity to shape a differentiated MarTech brand presence in a crowded marketWhy Netcore?Being first is in our nature. The first and leading AI/ML-powered marketing automation enabling better customer engagements for businesses of all sizes with cutting-edge technologies that include AI, automation, top-notch product experience, customer data platform, communication API and multi-channel client engagement options, - a comprehensive customer experience platform to enhance and exhilarate the client journey.Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.Headquartered in Mumbai, we have our global footprints across 10 countries worldwide. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore's principle of being a people-centric company – where you will not be just an employee but a family member of the organization.A career at Netcore is more than just a job — it's an opportunity to shape the future. For more information, please visit netcorecloud.Com or follow us on LinkedIn .