Executive | Content Marketing | Executive | Digital Marketing

Creating a social media strategy, and a strong and relevant content calendar for the brand
 Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on
photo and video shoots (visual content creation on digital mediums)
 Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter,
YouTube and other relevant platforms
 Managing ORM across all digital channels
 Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and
execution for social media/digital media/SEO/website campaigns is on track
 Coordinating with the store and regional marketing teams to take care of their content requirements, and
planning as well as executing their digital media campaigns
 Working closely with the digital marketing lead to guide the brand’s growth omni-channel via digital
mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email, 
Extracting data, compiling it and analyzing the campaign performance to make necessary improvements
towards growing the brand on digital mediums
 Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in
the content strategy across all digital platforms
 Creating campaigns across digital mediums that promote audience interaction, increase audience presence,
and encourage audience engagement
 Creating a presence on new and emerging digital platforms
 Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating
with relevant teams on it