Job Description
Responsibilities:
• Responsible for the creation, development, and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback, and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyze and report campaign performance results against targets set by the business;
• Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction, and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
• Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space;
• Assist to develop efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
• Initiate and control surveys to assess customer and merchant trends and behaviors
• Organize offline events such as workshops or focus groups for customer and merchant research
• Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
• Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor the progress of campaigns using various metrics and submit reports of performance
• Assist with any ad-hoc day - to - day tasks as required by the team
Qualifications:
• Bachelor’s degree in Marketing or related discipline
• Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessary.
• Passionate and creative go-getter with the ability to work independently with little supervision
• A commercial thinker with a keen sense of market & consumer trends
• Excellent analytical skills and ability to understand business financials
• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail attention
• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines
• A love for travel, and a keen understanding of different cultures
• Ability and willingness to work across different time zones
• Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best. We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place
• Responsible for the creation, development, and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback, and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyze and report campaign performance results against targets set by the business;
• Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction, and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
• Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space;
• Assist to develop efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
• Initiate and control surveys to assess customer and merchant trends and behaviors
• Organize offline events such as workshops or focus groups for customer and merchant research
• Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
• Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor the progress of campaigns using various metrics and submit reports of performance
• Assist with any ad-hoc day - to - day tasks as required by the team
Qualifications:
• Bachelor’s degree in Marketing or related discipline
• Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessary.
• Passionate and creative go-getter with the ability to work independently with little supervision
• A commercial thinker with a keen sense of market & consumer trends
• Excellent analytical skills and ability to understand business financials
• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail attention
• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines
• A love for travel, and a keen understanding of different cultures
• Ability and willingness to work across different time zones
• Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best. We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place
💡 Quick Summary
Seeking a career-building opportunity? The Executive Marketing |New position is now open for candidates interested in the MIS Executive sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
