Fashion Designer - Denim Specialist - Design plus Digital Promotion

Job Title: Fashion Designer - Denim Specialist - Design plus Digital Promotion Location: New Delhi | Full-Time | Hybrid/Remote Possible Industry: Fashion, Apparel, E-Commerce, Exports Experience: 3+ Years Preferred As we gear up for launch, we’re looking for a multi-talented Fashion Designer who can not only design killer denim pieces but also contribute creatively to digital promotion as we establish our presence online and in international markets. What You’ll Be Doing: Design innovative and wearable collections for both men and women, with a strong emphasis on denim (jackets, jeans, dresses, cords, etc.). Develop concepts, mood boards, tech packs, fabric selections, and prototypes. Work closely with suppliers and production teams to ensure design quality and timelines. Collaborate with brand, marketing, and content teams to create digital content around the product – including styling, shoot ideas, reels, and lookbooks. Support in e-commerce planning, including cataloging, product descriptions, and visual merchandising. Contribute to the brand's Instagram and digital presence through creative ideas and trend-driven content. Be part of international expansion by understanding market demands and assisting in export-focused designs. Who You Are: A creative soul with a strong technical foundation in fashion design, especially in denim construction and casual/streetwear silhouettes. Able to juggle both design and digital—you think beyond the sketchbook and understand how fashion lives online. Experience with Indian e-commerce platforms like Myntra, Amazon, or Ajio is a plus.