Job Description
As a Fashion Marketing Specialist, you will help in promoting the brand. You will be responsible for driving brand equity on various Offline & Online media channels.
Job Description:
• Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.
• Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
• Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.
• Work closely with the founder/ Creative Director and other functional team to align with business goals.
• Monitor and analyse campaign effectiveness across ATL, BTL and digital (Insta,Facebook & Google etc ) and consistently improve impact and ROI.
• Design, develop & implement effective and consistent media engagements across formats.
• Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
• Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
• Identify and build a base of influencers - independent persons who can drive positive brand engagement.
• Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
• Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers
Job Description:
• Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.
• Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
• Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive word-of-mouth, generate new leads, promote new launches.
• Work closely with the founder/ Creative Director and other functional team to align with business goals.
• Monitor and analyse campaign effectiveness across ATL, BTL and digital (Insta,Facebook & Google etc ) and consistently improve impact and ROI.
• Design, develop & implement effective and consistent media engagements across formats.
• Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
• Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
• Identify and build a base of influencers - independent persons who can drive positive brand engagement.
• Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
• Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers
💡 Quick Summary
Seeking a career-building opportunity? The Fashion Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.