Field Sales Executive

KRA Description Sr. No. KPI KPI Description

New Clients 1 No. of Leads in CRM weekly / per month / per qtr / per year

2 Lead-to-Deal Ratio : How about your lead quality

3 No. of New clients closed

4 Lead-to-Win Ratio : How many qualified Leads result in closing a deal

5 Avg Vehicles per new client : How many new clients with vehicle

Sales Revenue 1 No. of Deals

2 No. of Deals closed to Deals

3 Deal Size in terms of Revenue

4 Upsell & Cross-Sell Rates : How do you increase your revenue and ROI

5 Average Revenue per Unit : What is your average revenue per user

Sales Coordination 1 Checking on India mart, Just dial etc on daily basis for leads

2 Mining of lost customers for win back

3 Mining of database of customers for new leads

4 Preparing Sales staff analysis pan India

5 Collection calls to newly acquired clients for payments

Reporting 1 Daily reports on time

2 Daily task completion

3 Team work

4 Market competition data update

KRA Description Sr. No. KPI KPI Description

New Clients 1 No. of Leads in CRM weekly / per month / per qtr / per year

2 Lead-to-Deal Ratio : How about your lead quality

3 No. of New clients closed

4 Lead-to-Win Ratio : How many qualified Leads result in closing a deal

5 Avg Vehicles per new client : How many new clients with vehicle

Weightage Total

Sales Revenue 1 No. of Deals

2 No. of Deals closed to Deals

3 Deal Size in terms of Revenue

4 Upsell & Cross-Sell Rates : How do you increase your revenue and ROI

5 Average Revenue per Unit : What is your average revenue per user

Weightage Total

Sales Coordination 1 Checking on India mart, Just dial etc on daily basis for leads

2 Mining of lost customers for win back

3 Mining of database of customers for new leads

4 Preparing Sales staff ananlysis pan India

5 Collection calls to newly acquired clients for payments

Weightage Total

Reporting 1 Daily reports on time

2 Daily task completion

3 Team work

4 Market competiton data update

Weightage Total