Freelance or Part-Time Paid Media Manager

Full job description

We’re looking for a freelance or part-time Paid Media Specialist to join our team in an ongoing role with steady responsibilities. This isn’t a one-off gig; you’ll be an important part of planning, managing, and optimizing ad campaigns that drive real business results for our clients. Meta is our primary platform. Candidates who are open to eventually transitioning to full-time will be given strong preference.

What You’ll Do

Plan, launch, and manage paid media campaigns across platforms like Meta, Google, LinkedIn, and TikTok

Monitor performance daily and optimize to improve ROAS, CPA, and other key metrics

Develop targeting strategies based on client goals and customer profiles

Write briefs for our creative team for ad copy, graphics, and video assets

Write ad copy

Prepare monthly performance reports with actionable recommendations

Stay up-to-date with platform updates, tools, and best practices

Must-Have Experience

Proven track record managing paid Meta ad campaigns for brands or agencies

Strong understanding of Meta Ads Manager and Google Ads

Experience optimizing campaigns for sales/leads (not just impressions/clicks)

Ability to set up and troubleshoot conversion tracking (Pixel, Conversions API, Google Tag Manager, etc.)

Strong analytical skills—comfortable pulling insights from data to guide strategy

Communication & Work Style

Must be highly responsive: all messages should be acknowledged within 1–2 hours during business hours

Organized, detail-oriented, and able to manage multiple accounts at once

Collaborative and comfortable working with creatives, strategists, and clients

Professional and capable of representing the company in client communications

Nice to Have

Experience with LinkedIn Ads, TikTok Ads, X Ads, or YouTube Ads

Familiarity with landing page optimization and CRO principles

A B.A. or higher degree in marketing or a related field

This Role Is Ideal For Someone Who

Wants predictable, ongoing freelance work with clear deliverables

Enjoys data-driven decision-making and testing

Thrives on improving performance and scaling campaigns

Values fast communication and being part of a collaborative team

Job Types: Part-time, Contract

Pay: $30.00 - $50.00 per hour

Expected hours: 1 – 20 per week

Work Location: Remote