Job description
Job Location: Jaipur, Rajasthan

Organization Name: Genera Online Pvt. Ltd

Company Description:

- Genera Online Pvt. Ltd. is an E-Commerce Marketplace Accelerator based in Jaipur. The company partners with brand owners and helps them sell their products worldwide by providing end-to-end partner solutions for stocking, marketing, sales, and logistics. Genera Online Pvt. Ltd. works with various e-commerce platforms such as Amazon, eBay, and Walmart and is the only Indian company that takes manufacturers' brands into the global market.

Roles and Responsibility:

- The ideal candidate will have extensive experience managing and optimizing the Amazon Marketplace, with a proven track record in e-commerce management, performance marketing, and brand development. This role requires a strategic thinker who can drive sales growth, enhance brand presence, and maximize ROI through effective marketing campaigns and product management.

Key Responsibilities:

1. Amazon Marketplace Management:

- Oversee all aspects of the Amazon Marketplace, including product listings, inventory management, pricing strategies, and order fulfillment.

- Optimize product content, including titles, descriptions, keywords, and images to improve visibility and conversion rates.

- Monitor and analyze sales performance, identifying trends and opportunities for growth.

- Manage the Amazon Advertising Console, including Sponsored Products,

- Sponsored Brands, and Sponsored Display ads.

2. Performance Marketing:

- Develop and execute comprehensive performance marketing strategies to drive traffic, increase sales, and maximize ROI.

- Manage PPC campaigns, keyword research, bid optimization, and A/B testing.

- Analyze campaign performance data to make data-driven decisions and adjustments.

- Collaborate with cross-functional teams to align marketing efforts with overall business goals.

3. Brand Management:

- Develop and implement brand strategies to enhance brand visibility and reputation on the Amazon Marketplace.

- Ensure consistent brand messaging across all Amazon touchpoints.

- Monitor customer feedback and reviews, addressing any issues and leveraging positive feedback to boost brand credibility.

- Work with the creative team to develop compelling product content and marketing materials.

4. Data Analysis and Reporting:

- Utilize Amazon Analytics and other tools to track and report on key performance metrics.

- Generate insights from data to inform strategy and decision-making.

- Prepare regular performance reports for senior management, highlighting achievements, challenges, and recommendations.

5. Customer Experience:

- Ensure a seamless and positive customer experience on the Amazon Marketplace.

- Address customer inquiries and issues promptly and effectively.

- Implement strategies to improve customer satisfaction and loyalty.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

- 5+ years of experience in e-commerce management, performance marketing, or brand management, with a focus on Amazon Marketplace.

- Proven track record of driving sales growth and improving brand presence on Amazon.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proficient in Amazon Seller Central and Amazon Advertising Console.

- Excellent communication and interpersonal skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong project management skills with the ability to manage multiple projects simultaneously.

Preferred Skills:

- Experience with other e-commerce platforms (e.g.,Amazon, eBay, Walmart) is a plus.

- Knowledge of SEO best practices and tools.

- Familiarity with digital marketing channels (e.g., social media, email marketing)