Job Description
Full job description
Sydney‑based | Executive Leadership Role
At rebel, sport is part of everyday life — for our customers, our teams, and the communities we serve.
From grassroots sport to elite performance, our stores play a big role in helping Australians get active, stay active, and love what they do. With over 160 stores and more than 6,000 team members across Australia, rebel is proud to be Australia’s largest sporting retailer — and we’re just getting started.
We’re now looking for a passionate, hands‑on retail leader to join us as General Manager – Retail & Property (also known internally as GM Operations).
This is a career‑defining leadership opportunity and a key role in shaping the future of our business.
The Opportunity
This is a hands‑on, high‑impact executive role with full accountability for rebel’s national retail operations and store network performance.
You’ll lead:
A $1.4B+ retail business
160+ stores across Australia
6,000+ frontline team members
A large, complex workforce
This is a 7‑day retail operation that requires presence, energy, decisiveness and an ability to lead where the action is — in stores, with teams, and close to customers.
What You’ll Be Responsible For
As GM Retail & Property, you will own end‑to‑end accountability for:
Retail Operations: Consistent, disciplined execution across the entire store network
Safety: Creating a culture where every team member goes home safe — always
Sales Growth: Driving performance through operational excellence and store leadership
Cost & Productivity: Optimising labour, rosters and productivity to maximise commercial outcomes
Property & Network Strategy:
Store openings and closures
Network optimisation
Capital works, maintenance and repairs
New concepts and refurbishments
Leadership & Culture: Building accountable, engaged and capable leaders at every level
Who We’re Looking For
We’re looking for an experienced retail operator within a comparable operating landscape.
You will bring experience and capability in the following areas.
Proven executive leadership in large‑scale, complex multi‑site retail or comparable customer‑facing environments
Deep, practical understanding of store operations, workforce management, and frontline leadership
A visible, values‑based commitment to safety‑first leadership
Strong commercial acumen, particularly across labour productivity and P&L performance
Experience delivering property and network outcomes — openings, closures, capex and execution
The ability to mobilise, coach and hold to account large, layered leadership teams
Executive presence with the maturity and potential to grow into broader enterprise leadership
Cultural Fit Matters Here — A Lot
Whether you’ve played, coached, followed, worked in or simply grown up around sport, you understand the role it plays in people’s lives. That connection helps build trust with our teams, our customers and our partners — and it’s essential for success in this role
Why rebel?
A genuinely iconic Australian brand
A business with a customer‑first, retailer‑led culture
A role with real scale, autonomy and visibility
A rare opportunity to step into a career‑defining operational leadership position
If you are a high‑energy retail leader, driven by operational excellence, inspired by sport, and ready to take on one of the most influential roles in Australian retail — we’d love to hear from you.
All applications will be treated with strict confidentiality.
Sydney‑based | Executive Leadership Role
At rebel, sport is part of everyday life — for our customers, our teams, and the communities we serve.
From grassroots sport to elite performance, our stores play a big role in helping Australians get active, stay active, and love what they do. With over 160 stores and more than 6,000 team members across Australia, rebel is proud to be Australia’s largest sporting retailer — and we’re just getting started.
We’re now looking for a passionate, hands‑on retail leader to join us as General Manager – Retail & Property (also known internally as GM Operations).
This is a career‑defining leadership opportunity and a key role in shaping the future of our business.
The Opportunity
This is a hands‑on, high‑impact executive role with full accountability for rebel’s national retail operations and store network performance.
You’ll lead:
A $1.4B+ retail business
160+ stores across Australia
6,000+ frontline team members
A large, complex workforce
This is a 7‑day retail operation that requires presence, energy, decisiveness and an ability to lead where the action is — in stores, with teams, and close to customers.
What You’ll Be Responsible For
As GM Retail & Property, you will own end‑to‑end accountability for:
Retail Operations: Consistent, disciplined execution across the entire store network
Safety: Creating a culture where every team member goes home safe — always
Sales Growth: Driving performance through operational excellence and store leadership
Cost & Productivity: Optimising labour, rosters and productivity to maximise commercial outcomes
Property & Network Strategy:
Store openings and closures
Network optimisation
Capital works, maintenance and repairs
New concepts and refurbishments
Leadership & Culture: Building accountable, engaged and capable leaders at every level
Who We’re Looking For
We’re looking for an experienced retail operator within a comparable operating landscape.
You will bring experience and capability in the following areas.
Proven executive leadership in large‑scale, complex multi‑site retail or comparable customer‑facing environments
Deep, practical understanding of store operations, workforce management, and frontline leadership
A visible, values‑based commitment to safety‑first leadership
Strong commercial acumen, particularly across labour productivity and P&L performance
Experience delivering property and network outcomes — openings, closures, capex and execution
The ability to mobilise, coach and hold to account large, layered leadership teams
Executive presence with the maturity and potential to grow into broader enterprise leadership
Cultural Fit Matters Here — A Lot
Whether you’ve played, coached, followed, worked in or simply grown up around sport, you understand the role it plays in people’s lives. That connection helps build trust with our teams, our customers and our partners — and it’s essential for success in this role
Why rebel?
A genuinely iconic Australian brand
A business with a customer‑first, retailer‑led culture
A role with real scale, autonomy and visibility
A rare opportunity to step into a career‑defining operational leadership position
If you are a high‑energy retail leader, driven by operational excellence, inspired by sport, and ready to take on one of the most influential roles in Australian retail — we’d love to hear from you.
All applications will be treated with strict confidentiality.
💡 Quick Summary
Seeking a career-building opportunity? The General Manager Operations position is now open for candidates interested in the Retail & Wholesale sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Retail & Wholesale is a plus.