Job Description
Influencer Management - DGM/GM
New Role: Influencer Management | Paints | Delhi/NCR
Our client is one of India 100+years legacy conglomerate public limited business house. Our client has venture into new business - decorative Paints.
Key Responsibilities: Responsible for field marketing support for launch of paints portfolio in the retail business
Demand Generation :
- Design & execute Painting Contractor connect Modules with Marketing Head. These modules will target scale of engagement with painting contractors
- Drive implementation of all market development modules as well as review effectiveness of the same with respect to execution/content in the field
- Support in product trials in the market
- Design sampling / application programme to promote product trials and proliferation
- Providing feedback to R&D for new product development / re-engineering of products basis market feedback from applicators / painters
- Designing complaint resolution module
- End-to-end design of customer complaint resolution process to be mapped and executed with SLAs - deploying back-end and front-end support
User Loyalty & Reward Program :
- Work with loyalty team to design reward program for Painting Contractors to meet paints division business objectives
- Undertake developments for new platform / program needs
User Engagements and Training :
- Conceptualize & execute Social Engagement with Painting Contractors & painters to build relationship beyond commercial transactions
- Plan and implement training programs for skill development of Masons, Painters, Civil Contractors, Painting Contractors, etc.
User Loyalty and BTL Budget management :
- Work with Marketing head to Prepare & Manage Budget for Field marketing & BTL activities
- Conduct & prepare for monthly reviews to check the level of spend Vs plan & effectiveness of spend
- IT enablement & Database management & dashboarding:
- Develop Scope for IT dashboards/ interfaces on various programs or platforms and drive execution through partnership IT/ CDO and launch interfaces effectively for front line sales & CTS team
- User Database management via influencer profiling, and Timely clean-up by engaging with field team for intelligent database utilization for different BTL activities, thereby driving effectiveness
Digital Marketing :
- Work with Marketing Head & Brand managers to develop & execute Digital marketing campaigns for influencing behavior change for painting contractors
- In-sighting
- Provide inputs & insights for the development of market development modules
- Driving market research / insight projects targeted at end consumers & users / influencers as per business needs and ensure effective usage / implementation of key findings and recommendations
- Training & Scorecard for Field Team
- Training & Capability building of Field Team (Sales as well as CTS team) to successfully implement influencer level initiatives in their respective markets
- Create & Track Scorecard with relevant KPIs for sales & CTS team
Suitable Profile:
- Around 10-15 years of experience in Field Marketing & Market Development with a focus on influencer life-cycle management in the Paints industry
- Sound technical, product and application knowledge
- Strong strategic outlook with execution skills
- Inter-personal and team management skills
- Strong written and oral communication skills
Ritu Agarwal
New Role: Influencer Management | Paints | Delhi/NCR
Our client is one of India 100+years legacy conglomerate public limited business house. Our client has venture into new business - decorative Paints.
Key Responsibilities: Responsible for field marketing support for launch of paints portfolio in the retail business
Demand Generation :
- Design & execute Painting Contractor connect Modules with Marketing Head. These modules will target scale of engagement with painting contractors
- Drive implementation of all market development modules as well as review effectiveness of the same with respect to execution/content in the field
- Support in product trials in the market
- Design sampling / application programme to promote product trials and proliferation
- Providing feedback to R&D for new product development / re-engineering of products basis market feedback from applicators / painters
- Designing complaint resolution module
- End-to-end design of customer complaint resolution process to be mapped and executed with SLAs - deploying back-end and front-end support
User Loyalty & Reward Program :
- Work with loyalty team to design reward program for Painting Contractors to meet paints division business objectives
- Undertake developments for new platform / program needs
User Engagements and Training :
- Conceptualize & execute Social Engagement with Painting Contractors & painters to build relationship beyond commercial transactions
- Plan and implement training programs for skill development of Masons, Painters, Civil Contractors, Painting Contractors, etc.
User Loyalty and BTL Budget management :
- Work with Marketing head to Prepare & Manage Budget for Field marketing & BTL activities
- Conduct & prepare for monthly reviews to check the level of spend Vs plan & effectiveness of spend
- IT enablement & Database management & dashboarding:
- Develop Scope for IT dashboards/ interfaces on various programs or platforms and drive execution through partnership IT/ CDO and launch interfaces effectively for front line sales & CTS team
- User Database management via influencer profiling, and Timely clean-up by engaging with field team for intelligent database utilization for different BTL activities, thereby driving effectiveness
Digital Marketing :
- Work with Marketing Head & Brand managers to develop & execute Digital marketing campaigns for influencing behavior change for painting contractors
- In-sighting
- Provide inputs & insights for the development of market development modules
- Driving market research / insight projects targeted at end consumers & users / influencers as per business needs and ensure effective usage / implementation of key findings and recommendations
- Training & Scorecard for Field Team
- Training & Capability building of Field Team (Sales as well as CTS team) to successfully implement influencer level initiatives in their respective markets
- Create & Track Scorecard with relevant KPIs for sales & CTS team
Suitable Profile:
- Around 10-15 years of experience in Field Marketing & Market Development with a focus on influencer life-cycle management in the Paints industry
- Sound technical, product and application knowledge
- Strong strategic outlook with execution skills
- Inter-personal and team management skills
- Strong written and oral communication skills
Ritu Agarwal
💡 Quick Summary
Seeking a career-building opportunity? The General Manager|Deputy General Manager | Influencer Management position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
