Google Ads Executive

Job brief

We are looking for an experienced Google Marketing Executive to assist in the planning,

execution and optimization of our online marketing efforts on Google ads. The promotion of products and

services through Google ads is a complex procedure with great potential which becomes

increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-

versed in the concepts surrounding digital marketing and how the Internet can become a strong

asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to

reinforce our marketing campaign.

Responsibilities

 Assist in the formulation of strategies to build a lasting digital connection with consumers

 Plan and monitor the ongoing company presence on Google ads

 Launch optimized online adverts through Google Adwords, Bing etc. to increase company Sales

and brand awareness

 Provide creative ideas for display and discovery marketing via Google ads and update website for better ads performance

 Collaborate with designers to improve user experience

 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

 Acquire insight in online marketing trends and keep strategies up-to-date

 Maintain partnerships with media agencies and vendors

Requirements

 Proven experience as Digital Marketing Executive or similar role

 Excellent understanding of digital marketing concepts and best practices

 Experience with B2C Google Adwords and SEM Campaign Management

 Working knowledge of ad serving tools

 Perfect knowledge of web analytics tools (e.g. Google Analytics, Webmaster etc)

 Skills and experience in creative ad copy creation

 Analytical mindset and critical thinking
•  Excellent communication and interpersonal skills