Group Senior Digital Marketing Specialist

William Buck, more than advisors: We understand that exceptional advice comes from passionate people who thrive in an environment where they feel empowered to shape outcomes. That's why at William Buck, we've created what we like to call the 'Goldilocks' model – a top ten performing business that's just the right size to ensure every employee has a tangible impact.

William Buck is the perfect place to start, grow or take your career to the next level. Be part of a dynamic team that prides itself on delivering advice that makes a difference.

We’re seeking a forward thinking, passionate and enthusiastic Senior Digital Marketing Specialist with a strong focus on marketing automation, website optimisation, SEO and reporting to join our Group Marketing team. If you can bring dynamism and a strong sense of collaboration, you’ll have the opportunity to work with a team of 27 marketing professionals across all of our local offices in Australia and New Zealand. This opportunity is open to someone in Sydney, Melbourne or Brisbane!

In this role you will be responsible for:
Supporting the Group Marketing team in a fast-paced environment with the development and delivery of the overall digital marketing strategy.
Assisting the Group Digital Marketing Manager in enabling local marketing automation goals and initiatives. Serve as the go-to for any marketing automation queries, providing local offices with technical support, training and assisting with data hygiene processes.
Playing a key role in the roll out of our new marketing automation platform – Microsoft Dynamics Customer Insights – Journeys (from Marketo) to ensure a smooth implementation across the business.
Overseeing and optimising the company website using WordPress. Collaborating with digital agency partners to drive SEO optimisation, website maintenance and enhancements, as well as digital reporting (using Google Analytics, Looker Studio and Power BI).
Working closely with our Group Campaign Specialist to support the development and delivery of both Group Marketing and local marketing team campaigns and initiatives. Providing support for the delivery of various projects including our client listing surveys and other digital initiatives.
Maintaining our tech stack and ensuring process efficiencies utilising tools such as Airtable and Miro.
Please note: This role does not include the management or execution of paid digital marketing (e.g. paid search, paid social, display) and instead is highly focused on technical aspects of marketing technology.

We are looking for an experienced client focussed, team player with a passion for digital marketing technology who has:

A degree in Marketing, Business, Digital Technologies or a related field
5 years+ experience in digital marketing
Experience in professional services or B2B marketing is desirable
Experience with marketing automation software
Experience in website management, optimisation and A/B testing - preferably WordPress
Proven experience in SEO, email marketing and social media
Experience in working with agency partners
Experience in reporting – Marketo or CIJ reporting and Google Analytics experience highly regarded
On the front foot of current online marketing concepts, strategy, reporting tools and best practice
Project management skills and capable of handling multiple tasks with competing priorities

Here’s just some of the new benefits awaiting you:
Hybrid working arrangements
Secondment opportunities
Colleges and conferences
Career development opportunities
Dress for your day policy
Social club events
Volunteer opportunities through the William Buck Foundation

More about us:
William Buck is a leading network of Chartered Accountants and business advisors, established in 18+5, with over 140 partners and 1,100 professional staff across 10 offices in Australia and New Zealand, focusing on deeply understanding clients’ needs and tailoring solutions that go beyond traditional accounting and advisory services.

If you want to join a company where friendships are forged and careers made, then come on over to a place that's delivering more than just advice.

Diversity, equity and inclusion statement:
William Buck is committed to creating an inclusive workplace where diverse perspectives are celebrated, and everyone feels valued.