Job Description
Job Type: Full-time, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Pacific Time Zone)
Compensation: $4,100 CAD
Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels. This mid-senior level role sits at the intersection of psychology, storytelling, and data within the consumer goods industry. You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners. Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth while also managing and expanding our Dream Team content creator program. The position offers real ownership and impact while building a best-in-class performance creative engine.
Pearl West is a fast-growing beauty company portfolio focused on building best-in-class performance, creative engines, and scalable creator programs that drive profitable growth.
This opportunity offers real ownership, real impact, and the chance to build a best-in-class performance creative engine inside a fast-growing beauty company. You'll have the autonomy to create systems and frameworks that turn insights into repeatable creative winners across multiple channels while leading our Dream Team creator ecosystem.
Creative Strategy: Own the creative roadmap for paid acquisition across Meta, TikTok, and YouTube to drive profitable growth.
Content Creation & Recording: Be hands-on in the production process. This includes scripting, filming or recording high-quality video content, and directing creators while overseeing Dream Team talent to ensure the vision is executed perfectly.
Data Analysis: Use tools like Motion, ETV, and native platform reporting to analyze creative performance. You must be able to break down performance at the hook, first 3 seconds, body, and CTA levels.
Market Research: Constantly audit top-performing DTC beauty brands in the US and Canada using ad libraries and creative intelligence tools to identify white space opportunities.
Testing & Scaling: Build and maintain a structured creative testing roadmap with clear hypotheses. Use metrics like CPA, CTR, hook rate, and hold rate to identify winners and scale them.
Cross-Functional Collaboration: Partner closely with media buyers, editors, growth leaders, and Dream Team creators to align creative insights with account structure and bidding strategies.
Dream Team Program Management: Lead and scale our Dream Team creator program, including sourcing talent, onboarding, briefing, managing deliverables, tracking performance, and building repeatable systems that turn creators into consistent performance assets.
Requirements
Native-level understanding of the North American beauty market (specifically the US and Canada).
Strong experience recording and producing high-converting video content (expert knowledge of lighting, framing, and mobile-first video trends).
Strong analytical mindset; you are comfortable in spreadsheets and data visualization tools (e.g., Motion).
Deep understanding of customer psychology, specifically within the skincare, cosmetics, or hair care verticals.
Expertise in developing creative concepts, hooks, angles, and messaging frameworks.
Ability to work strictly on Pacific Time (PT) business hours.
Self-starter attitude with the ability to manage the creative process from the initial "big idea" to the final data report while leading creator workflows.
Benefits
Access to a $200k+ perk marketplace with instant discounts on 150+ services
Access up to 50% of approved earnings before payday (no credit checks or fees)
On-time, in-currency pay
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Pacific Time Zone)
Compensation: $4,100 CAD
Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels. This mid-senior level role sits at the intersection of psychology, storytelling, and data within the consumer goods industry. You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners. Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth while also managing and expanding our Dream Team content creator program. The position offers real ownership and impact while building a best-in-class performance creative engine.
Pearl West is a fast-growing beauty company portfolio focused on building best-in-class performance, creative engines, and scalable creator programs that drive profitable growth.
This opportunity offers real ownership, real impact, and the chance to build a best-in-class performance creative engine inside a fast-growing beauty company. You'll have the autonomy to create systems and frameworks that turn insights into repeatable creative winners across multiple channels while leading our Dream Team creator ecosystem.
Creative Strategy: Own the creative roadmap for paid acquisition across Meta, TikTok, and YouTube to drive profitable growth.
Content Creation & Recording: Be hands-on in the production process. This includes scripting, filming or recording high-quality video content, and directing creators while overseeing Dream Team talent to ensure the vision is executed perfectly.
Data Analysis: Use tools like Motion, ETV, and native platform reporting to analyze creative performance. You must be able to break down performance at the hook, first 3 seconds, body, and CTA levels.
Market Research: Constantly audit top-performing DTC beauty brands in the US and Canada using ad libraries and creative intelligence tools to identify white space opportunities.
Testing & Scaling: Build and maintain a structured creative testing roadmap with clear hypotheses. Use metrics like CPA, CTR, hook rate, and hold rate to identify winners and scale them.
Cross-Functional Collaboration: Partner closely with media buyers, editors, growth leaders, and Dream Team creators to align creative insights with account structure and bidding strategies.
Dream Team Program Management: Lead and scale our Dream Team creator program, including sourcing talent, onboarding, briefing, managing deliverables, tracking performance, and building repeatable systems that turn creators into consistent performance assets.
Requirements
Native-level understanding of the North American beauty market (specifically the US and Canada).
Strong experience recording and producing high-converting video content (expert knowledge of lighting, framing, and mobile-first video trends).
Strong analytical mindset; you are comfortable in spreadsheets and data visualization tools (e.g., Motion).
Deep understanding of customer psychology, specifically within the skincare, cosmetics, or hair care verticals.
Expertise in developing creative concepts, hooks, angles, and messaging frameworks.
Ability to work strictly on Pacific Time (PT) business hours.
Self-starter attitude with the ability to manage the creative process from the initial "big idea" to the final data report while leading creator workflows.
Benefits
Access to a $200k+ perk marketplace with instant discounts on 150+ services
Access up to 50% of approved earnings before payday (no credit checks or fees)
On-time, in-currency pay
💡 Quick Summary
Seeking a career-building opportunity? The Growth Creative Strategist - Meta Ads position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Edmonton offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
