• Drive/Execute growth marketing campaigns for our Bank app business, focused on key metrics in terms of Strategy, Team management, Growth Management.
• Deploy successful marketing campaigns and take ownership right from ideation to implementation:
• Segment customer base on various transactional/behavioural features design effective 'reach out' programs for them in the form of these marketing campaigns
• Manage end to end consumer life cycle management for the business vertical
• Monitor customer funnel identify new levers of growth and apply them to the business
• Suggest new features/product innovations whenever necessary basis understanding of consumer behaviour.

Superpowers/ Skills that will help you succeed in this role:
• Should have relevant experience in Banks Fintech companies in similar roles across Growth Marketing.
• MS or BS/ B.Tech in computer science or equivalent experience from top college
• Must be data driven with strong problem solving and analytical skills
• High degree of ownership in taking things to completion
• Ability to multitask and work on diverse range of requirements
• Excellent communication skills with ability to handle complex negotiations
• Prior experience in e-commerce industry is a plus

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