Job Description
Job description
We are seeking someone intelligent, energetic, and driven to create real impact on millions of lives as our Growth Manager. This role focuses on executing growth marketing strategy and initiatives in our Apps division, which includes two direct-to-consumer apps in the health and wellness space. You will be a member of an autonomous multi-functional team of talented and passionate peers.
Company Overview
We're Wombat Apps, the parent company of the much loved Carb Manager app (the #1 health app for people on a low-carb diet) and the industry redefining marketing-tech platform Tastenetwork.io. We are incubating a new consumer-facing app that will re-imagine and redefine how consumer apps impact holistic health.
Our people think we are an amazing company to work for because:
The benefits of a work-from-home lifestyle
The reach and impact of an established brand
The energy and dynamism of a startup
The stability of a profitable company
A creative, entrepreneurial, friendly, and supportive culture
The ability to make a real, positive impact on millions of lives
Responsibilities
You will be jointly responsible for our app download growth and net subscriber growth
Develop growth and content marketing roadmap and tactics, and coordinate cross-functional resources to execute on those plans
Be the chief storyteller of our brand and products through effective product positioning and messaging
Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
Execute marketing campaigns around product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention
Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.
Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap
Coach fellow marketers on growth marketing tactics.
Requirements
3+ years of direct experience in Growth Marketing in DTC apps or digital products, and has proficiency in Product Marketing and Content Marketing
Strong analytical skills and ability to distill data into insights
Exceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholders
Ability to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environment
A true team spirit and excellent collaboration skills
Deep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skills
You will excel here if you…
Have a strong interest in health and fitness
Possess top-notch integrity, grit, judgment, and the ability to think critically
Have direct experience in marketing products from concept (0) to launch (1)
Are skilled in translating research into positioning and messaging decisions
Can excel at navigating ambiguity and thrive in fast-paced environments
Are passionate in originality in your thinking and craftsmanship in your marketing techniques
Have good business sense and are a quick study in fields adjacent to marketing
You stay up to date with the latest marketing technologies and tactics
Benefits
We're a fun, friendly, talented group of product-minded professionals, who love designing features that delight and support our customers, learning new technologies, sharing memes, and swapping recipes. Our team hails from all corners of the globe, from the Americas to Europe to India and beyond.
Work from anywhere
Competitive salary
Medical/dental/vision coverage
401(k) option for U.S. employees
Paid holidays and vacation days
Wellness and Learning benefits
We are seeking someone intelligent, energetic, and driven to create real impact on millions of lives as our Growth Manager. This role focuses on executing growth marketing strategy and initiatives in our Apps division, which includes two direct-to-consumer apps in the health and wellness space. You will be a member of an autonomous multi-functional team of talented and passionate peers.
Company Overview
We're Wombat Apps, the parent company of the much loved Carb Manager app (the #1 health app for people on a low-carb diet) and the industry redefining marketing-tech platform Tastenetwork.io. We are incubating a new consumer-facing app that will re-imagine and redefine how consumer apps impact holistic health.
Our people think we are an amazing company to work for because:
The benefits of a work-from-home lifestyle
The reach and impact of an established brand
The energy and dynamism of a startup
The stability of a profitable company
A creative, entrepreneurial, friendly, and supportive culture
The ability to make a real, positive impact on millions of lives
Responsibilities
You will be jointly responsible for our app download growth and net subscriber growth
Develop growth and content marketing roadmap and tactics, and coordinate cross-functional resources to execute on those plans
Be the chief storyteller of our brand and products through effective product positioning and messaging
Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
Execute marketing campaigns around product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention
Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.
Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap
Coach fellow marketers on growth marketing tactics.
Requirements
3+ years of direct experience in Growth Marketing in DTC apps or digital products, and has proficiency in Product Marketing and Content Marketing
Strong analytical skills and ability to distill data into insights
Exceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholders
Ability to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environment
A true team spirit and excellent collaboration skills
Deep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skills
You will excel here if you…
Have a strong interest in health and fitness
Possess top-notch integrity, grit, judgment, and the ability to think critically
Have direct experience in marketing products from concept (0) to launch (1)
Are skilled in translating research into positioning and messaging decisions
Can excel at navigating ambiguity and thrive in fast-paced environments
Are passionate in originality in your thinking and craftsmanship in your marketing techniques
Have good business sense and are a quick study in fields adjacent to marketing
You stay up to date with the latest marketing technologies and tactics
Benefits
We're a fun, friendly, talented group of product-minded professionals, who love designing features that delight and support our customers, learning new technologies, sharing memes, and swapping recipes. Our team hails from all corners of the globe, from the Americas to Europe to India and beyond.
Work from anywhere
Competitive salary
Medical/dental/vision coverage
401(k) option for U.S. employees
Paid holidays and vacation days
Wellness and Learning benefits
💡 Quick Summary
Seeking a career-building opportunity? The Growth Manager - Apps position is now open for candidates interested in the Work from home Jobs sector. This role in Seattle offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.