Growth Manager-HPE

Job Requirements

Role/ Job Title: Growth Manager - HPE

Function/ Department: HPE

Job Purpose

Responsible for developing and executing marketing strategies to drive engagement and retention for existing customers. They collaborate with cross-functional teams to optimize campaigns and initiatives for maximum impact.

Roles & Responsibilities

• Develop and execute growth marketing strategies to achieve user acquisition and retention goals.

• Manage digital marketing channels.

• Collaborate with cross functional teams to optimize user journeys and experiences.

• Conduct market research and competitor analysis to identify growth opportunities.

• Implement and analyze A/B tests to optimize campaign performance.

• Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing efforts.

• Identify trends and insights to inform future marketing strategies.

• Stay informed about industry trends and best practices in growth marketing.

Secondary Responsibilities

• Expert in problem solving skills & Positive attitude.

• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.

• Optimized customer journey (CRO) on digital platform / assisted journey

• Bureau data understanding & utilize the same in digital marketing.

• Basic Assets & Credit Card Product Knowledge

• Expert in sales lead management / lead lifecycle

• Knowledge to handle both existing & new customer marketing strategy.

• Comfortable to work in Agile team with incremental RoI strategy

• Basic knowledge of Data Analytics & Statistics (From marketing perspective)

Education Qualification

Graduation: Science / Commerce /B Tech - Computer Science / IT

Post-graduation: MBA

Experience: 2+ years of relevant experience.