Job Description
Location: Jaipur
Department: Digital Marketing
Experience Required: 2–5 Years
Industry Preference: Beauty / Personal Care / Clean Beauty / FMCG / Wellness
About The Wellness Shop
The Wellness Shop is a fast-growing clean beauty brand offering safe, effective, and sustainable skincare, haircare, and wellness products. Our philosophy revolves around transparency, purity, and performance — helping consumers make conscious beauty choices that are better for them and the planet.
Role Overview
We are seeking a results-driven Performance Marketing Executive (Meta Ads) with deep expertise in planning, executing, and optimizing paid advertising campaigns across Facebook and Instagram. The ideal candidate must have experience managing high-budget Meta campaigns, scaling performance, and collaborating closely with creative and content teams to deliver strong growth in brand awareness and revenue.
Key Responsibilities:
• Plan, execute, and optimize paid advertising campaigns on Meta platforms (Facebook & Instagram).
• Manage and optimize campaigns with monthly budgets of ₹10 lakh or more to achieve maximum ROI and brand visibility.
• Develop performance-driven campaign strategies aligned with business and marketing goals.
• Analyze campaign data, track key performance metrics (CTR, CPC, CPA, ROAS, etc.), and prepare detailed performance reports.
• Collaborate with creative and content teams to create compelling ad creatives, visuals, and copy.
• Conduct A/B testing for ad creatives, audiences, placements, and landing pages to improve performance.
• Ensure consistency of brand messaging and tone across all Meta ad campaigns.
• Stay updated with the latest Meta Ads trends, algorithm updates, and best practices.
• Provide insights and recommendations for continuous optimization and efficient budget allocation.
Required Skills & Qualifications:
• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• 2–5 years of proven experience in managing Meta Ads.
• Prior experience in the beauty, clean beauty, personal care, or D2C e-commerce industry is mandatory.
• Demonstrated ability to manage and scale Meta campaigns with ₹10 lakh+ monthly budgets.
• Strong analytical and reporting skills with hands-on experience using Meta Ads Manager and Excel.
• Excellent coordination, project management, and communication skills.
• • Creative mindset with a strong eye for detail and data-driven decision-making capabilities.
💡 Quick Summary
Seeking a career-building opportunity? The Growth Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
