Growth Marketing Manager

On-Target Earnings: $80,000 - $90,000

Location: Kelowna, BC (In-person)

Benefits: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One

About Us

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here's what to expect:

1-min intro video (Loom, Vidyard, or Google Drive – share your link below)

Application review

15-minute intro call

Strengths assessment – how you learn and do

In-person interview – values and culture fit

Paid test project – work with us, like you're already on the team

Final call with our CEO

Offer – if we're both excited, we move forward fast

About the Role

As our Demand Generation Marketer, you'll be the engine that turns clicks into customers. You'll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.

This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.

What You'll Do

Paid Media & Acquisition

Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels

Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets

Continuously test new offers, hooks, formats, and channels to find new growth levers

Direct-Response Copy & Creative

Write high-converting ad copy, headlines, CTAs, and sales scripts

Build landing pages, email sequences, VSLs, and sales letters that convert

Collaborate with our design/video team to create thumb-stopping ad creative

Funnel Strategy & Optimization

Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls

Build nurturing journeys that segment prospects from TOFU to BOFU

Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV

Analytics & Reporting

Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution

Present weekly performance insights to leadership and recommend growth opportunities

Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)

Collaboration & Project Management

Work cross-functionally with Sales, Product Marketing, Creative, and Operations

Manage freelancers or agencies as needed to execute and scale campaigns

Document winning campaigns, funnels, and learnings in playbooks for repeatable success

What You Bring

Required

3–5 years in demand gen, performance, or growth marketing

Proven record of hitting ROAS/CAC targets in B2B SaaS, coaching, or info-product companies

Mastery of Facebook Ads Manager, Google Ads, and at least one CRM/funnel builder (ClickFunnels, HubSpot, GoHighLevel, etc.)

Portfolio of copy or campaigns that directly led to sales

Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis)

Preferred

Experience marketing high-ticket offers ($5K+)

Meta Blueprint or Google Ads certified

Familiarity with Dan Martell's "Buy Back Your Time" or other growth systems

Creative direction or basic video-editing abilities

You're a Great Fit If You…

Own your numbers and love being judged on results, not effort

Write killer copy that blends clarity, urgency, and psychology

Enjoy spreadsheet deep-dives as much as creative brainstorming

Thrive in a fast-paced, high-output environment

Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

A thriving entrepreneurial ecosystem

World-class outdoor activities at your doorstep

Great schools, arts, and a vibrant, welcoming community

Lakeside patios, mountain trails, craft coffee, and yes, amazing wine