Job Description
Hey there,
Are you skilled at crafting irresistible cold email campaigns that open doors and spark real conversations
We’re looking for a Cold Email & Outreach Specialist
to help GradeLab connect with schools, universities, and educators across the globe.
At GradeLab, we’re building the future of AI-driven grading and exam evaluation, helping educators save time, maintain transparency, and grade handwritten exams with 98% accuracy.
Our mission is to bring automation, accuracy, and analytics to education, and we need your outreach magic to put this revolution in front of every institution that needs it.
What You’ll Be Doing
Campaign Development
• Plan and execute targeted cold email outreach campaigns for schools, universities, and edtech partners.
• Research academic institutions and identify the right stakeholders (deans, HODs, assessment heads, etc.).
• Segment audiences based on geography, institution size, and engagement intent.
• Continuously refine outreach angles and campaign strategy to maximise response rates.
Content Creation
• Write personalised, persuasive, and context-rich cold email copies that resonate with educators.
• Build dynamic email sequences for different stages — awareness, demo booking, and partnership follow-ups.
• A/B test subject lines, personalisation, and CTAs for performance optimisation.
Automation & Tools
• Use outreach tools like Instantly, Smartlead, or Lemlist to automate campaigns.
• Manage and maintain clean lead databases using Apollo, HubSpot, or Google Sheets.
• Optimise deliverability — domain warmup, DKIM/SPF, bounce reduction, and inbox rotation.
• Track metrics and set up dashboards for campaign analytics.
Analysis & Reporting
• Monitor and report campaign KPIs, open rates, click-through rates, replies, and conversions.
• Use Google Analytics, Mixpanel, or Notion dashboards to assess impact.
• Provide insights for continuous improvement and smarter targeting.
Collaboration
• Work closely with the Growth, Marketing, and Product teams to align outreach with overall acquisition goals.
• Coordinate with content and design for landing pages and email collateral.
• Sync with founders for refining target institution lists and messaging tone.
You Should
• Have 1–3 years of experience in cold email marketing or B2B outreach (preferably SaaS or EdTech).
• Be familiar with tools like Instantly, Smartlead.ai, HubSpot, Apollo, or Saleshandy.
• Understand the technical side of email deliverability and personalisation.
• Be data-driven and analytical — use metrics to guide decisions.
• Have strong written communication skills and attention to detail.
• Be proactive, self-motivated, and organised.
• Be genuinely passionate about education technology and building meaningful relationships.
Why Join GradeLab?
• Be part of a fast-growing AI-first EdTech startup redefining how exams are graded.
• Work on real, impactful campaigns that reach schools and universities globally.
• Collaborate directly with founders and the growth team.
• Experience full ownership, autonomy, and creativity in outreach.
• Remote-friendly team with a focus on innovation, learning, and measurable results.
Our Cold Outreach Philosophy
• Iterate fast. We test, learn, and optimise constantly.
• Keep it real. Authentic, short, and impactful messaging only.
• Focus on value. We show how GradeLab helps, not just what it does.
• Clarity over cleverness. Educators appreciate precision.
• Quality over quantity. Every email should add value.
Tools We Use
• Outreach: Instantly, Smartlead.ai, Apollo
• CRM: HubSpot, Notion, Google Sheets
• Analytics: Mixpanel, Google Analytics, Microsoft Clarity
• Marketing: Ahrefs, SEMrush, Customer.io
• Collaboration: Slack, ClickUp, Notion
• Ready to help bring GradeLab to every classroom and university across the globe?
Are you skilled at crafting irresistible cold email campaigns that open doors and spark real conversations
We’re looking for a Cold Email & Outreach Specialist
to help GradeLab connect with schools, universities, and educators across the globe.
At GradeLab, we’re building the future of AI-driven grading and exam evaluation, helping educators save time, maintain transparency, and grade handwritten exams with 98% accuracy.
Our mission is to bring automation, accuracy, and analytics to education, and we need your outreach magic to put this revolution in front of every institution that needs it.
What You’ll Be Doing
Campaign Development
• Plan and execute targeted cold email outreach campaigns for schools, universities, and edtech partners.
• Research academic institutions and identify the right stakeholders (deans, HODs, assessment heads, etc.).
• Segment audiences based on geography, institution size, and engagement intent.
• Continuously refine outreach angles and campaign strategy to maximise response rates.
Content Creation
• Write personalised, persuasive, and context-rich cold email copies that resonate with educators.
• Build dynamic email sequences for different stages — awareness, demo booking, and partnership follow-ups.
• A/B test subject lines, personalisation, and CTAs for performance optimisation.
Automation & Tools
• Use outreach tools like Instantly, Smartlead, or Lemlist to automate campaigns.
• Manage and maintain clean lead databases using Apollo, HubSpot, or Google Sheets.
• Optimise deliverability — domain warmup, DKIM/SPF, bounce reduction, and inbox rotation.
• Track metrics and set up dashboards for campaign analytics.
Analysis & Reporting
• Monitor and report campaign KPIs, open rates, click-through rates, replies, and conversions.
• Use Google Analytics, Mixpanel, or Notion dashboards to assess impact.
• Provide insights for continuous improvement and smarter targeting.
Collaboration
• Work closely with the Growth, Marketing, and Product teams to align outreach with overall acquisition goals.
• Coordinate with content and design for landing pages and email collateral.
• Sync with founders for refining target institution lists and messaging tone.
You Should
• Have 1–3 years of experience in cold email marketing or B2B outreach (preferably SaaS or EdTech).
• Be familiar with tools like Instantly, Smartlead.ai, HubSpot, Apollo, or Saleshandy.
• Understand the technical side of email deliverability and personalisation.
• Be data-driven and analytical — use metrics to guide decisions.
• Have strong written communication skills and attention to detail.
• Be proactive, self-motivated, and organised.
• Be genuinely passionate about education technology and building meaningful relationships.
Why Join GradeLab?
• Be part of a fast-growing AI-first EdTech startup redefining how exams are graded.
• Work on real, impactful campaigns that reach schools and universities globally.
• Collaborate directly with founders and the growth team.
• Experience full ownership, autonomy, and creativity in outreach.
• Remote-friendly team with a focus on innovation, learning, and measurable results.
Our Cold Outreach Philosophy
• Iterate fast. We test, learn, and optimise constantly.
• Keep it real. Authentic, short, and impactful messaging only.
• Focus on value. We show how GradeLab helps, not just what it does.
• Clarity over cleverness. Educators appreciate precision.
• Quality over quantity. Every email should add value.
Tools We Use
• Outreach: Instantly, Smartlead.ai, Apollo
• CRM: HubSpot, Notion, Google Sheets
• Analytics: Mixpanel, Google Analytics, Microsoft Clarity
• Marketing: Ahrefs, SEMrush, Customer.io
• Collaboration: Slack, ClickUp, Notion
• Ready to help bring GradeLab to every classroom and university across the globe?
💡 Quick Summary
Seeking a career-building opportunity? The GTM Engineer position is now open for candidates interested in the IT Engineer & Developer Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in IT Engineer & Developer Jobs is a plus.
