Job Description
.
• Sales: Maintain Daily Sales Report CH 106 and CH 104 Calling a.
• Structured bundled offering of Products and Services to the customer within the defined time line Ensure quality new acquisition on SA and CA for Resident/Non Resident a.
• Walk Ins b.
• Portfolio c.
• Referrals(Friends/Family members/Associates) d.
• Attrition control i.
• Includes persuading the customer to continue and if required renew FDs ii.
• Deepen by cross selling sticky products like Demat, Bill Pay, Advisory.
• iii.
• Ensure quality of relationship while flagging.
• Should be capable of maintaining eligibility iv.
• Regular customer contact to establish needs of the customer and opportunities to cross-sell v.
• Monitor large amount movements and account closure from the deposit accounts and ensure that customer does not attrite vi.
• Ensure that the marketing analytics list on possible attrite, is called and retained Penetration of Saving Accounts on non liability customers Propagate the benefits of not being on DNC registration list in case a non-portfolio customer opts for it Utilizing the sales resources (BDR/COEX) for optimal sales support Penetration of FD to unique customers Using Data-mine for cross-selling Sales of various Credit Cards a.
• Activation b.
• Pitch for enhancement of limits c.
• Promote active usage of credit cards: Ensure that the customer avails of add-on card for his family members Sales of Third Party Products to the customers a.
• MF/Insurance/RBI Bonds b.
• Ensure that requisite certifications are done (NISM V-A) Sales of Asset Products Disseminating product information Activation: To ensure that all accounts savings and current account (non ABM branches) opened in the month are activated as per product definition at the end of the next month.
• All such accounts to maintain more than the required AMB Activation of LTD a/cs: To ensure that all LTD accounts are activated and remain in the same state month on month.
• a.
• Maintain the list of active and inactive customers for both CA and SB and engage with the customers for balance build up and cross sell.
• b.
• Calling of customers who have not transacted and know the reasons.
• c.
• Escalate to BM / Product on any change in market situation / threat from competition due to which customers have stopped operations.
• Corporate Salary: Calling on customers who transfer their salary a/cs to other banks immediately on credit a.
• To ensure such customers are engaged and brought back to bank fold b.
• To cross sell loan products with other banks for which such transfer may take place c.
• To cross sell investments to such customers by which they will tend to maintain balances Calling on Large Value Attrition: a.
• Customers who have attrited over a certain value (as defined by product) for both savings and current accounts to be called and reasons ascertained b.
• Sales: Maintain Daily Sales Report CH 106 and CH 104 Calling a.
• Structured bundled offering of Products and Services to the customer within the defined time line Ensure quality new acquisition on SA and CA for Resident/Non Resident a.
• Walk Ins b.
• Portfolio c.
• Referrals(Friends/Family members/Associates) d.
• Attrition control i.
• Includes persuading the customer to continue and if required renew FDs ii.
• Deepen by cross selling sticky products like Demat, Bill Pay, Advisory.
• iii.
• Ensure quality of relationship while flagging.
• Should be capable of maintaining eligibility iv.
• Regular customer contact to establish needs of the customer and opportunities to cross-sell v.
• Monitor large amount movements and account closure from the deposit accounts and ensure that customer does not attrite vi.
• Ensure that the marketing analytics list on possible attrite, is called and retained Penetration of Saving Accounts on non liability customers Propagate the benefits of not being on DNC registration list in case a non-portfolio customer opts for it Utilizing the sales resources (BDR/COEX) for optimal sales support Penetration of FD to unique customers Using Data-mine for cross-selling Sales of various Credit Cards a.
• Activation b.
• Pitch for enhancement of limits c.
• Promote active usage of credit cards: Ensure that the customer avails of add-on card for his family members Sales of Third Party Products to the customers a.
• MF/Insurance/RBI Bonds b.
• Ensure that requisite certifications are done (NISM V-A) Sales of Asset Products Disseminating product information Activation: To ensure that all accounts savings and current account (non ABM branches) opened in the month are activated as per product definition at the end of the next month.
• All such accounts to maintain more than the required AMB Activation of LTD a/cs: To ensure that all LTD accounts are activated and remain in the same state month on month.
• a.
• Maintain the list of active and inactive customers for both CA and SB and engage with the customers for balance build up and cross sell.
• b.
• Calling of customers who have not transacted and know the reasons.
• c.
• Escalate to BM / Product on any change in market situation / threat from competition due to which customers have stopped operations.
• Corporate Salary: Calling on customers who transfer their salary a/cs to other banks immediately on credit a.
• To ensure such customers are engaged and brought back to bank fold b.
• To cross sell loan products with other banks for which such transfer may take place c.
• To cross sell investments to such customers by which they will tend to maintain balances Calling on Large Value Attrition: a.
• Customers who have attrited over a certain value (as defined by product) for both savings and current accounts to be called and reasons ascertained b.
💡 Quick Summary
Seeking a career-building opportunity? The HDFC Bank 2026 | Apply For RBB|PERSONAL position is now open for candidates interested in the Bank Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
