Job Description
About the Digital Business Unit at IndusInd:
The mandate of the Digital Business Unit at IndusInd Bank is as follows:
· Building customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments
· Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers
· Build Embedded Finance (Banking as a Service) applications
· Ensure designs are highly available, highly modular, highly scalable and highly secure
· Drive digital business
The unit’s objectives are three fold – (a) Drive better customer experience and engagement (b) Transform existing lines of businesses and (c) Build new digital only or banking as a service led digital business models
About the Role:
As a Digital Business Head for MSME segment, you will be leading the product and growth functions for all Digital MSME applications. This includes Bank’s Direct to Customer platform to open Current Accounts digitally leveraging Video KYC, IndusMerchantSolutions mobile app targeted at retailers, easycredit for business stack and an upcoming comprehensive Digital MSME platform.
Job Responsibilities:
· Overall ownership of balance sheet and P&L targets for Digital MSME Business
· Drive organic growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy
· Manage performance marketing budget along with marketing team to drive paid traffic to platforms
· Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required
· Manage cost of “quality” acquisition and ensure it is within benchmarks
· Meet month on month growth targets across current account, small ticket unsecured business loans, new users acquired on indusmerchantsolutions app
· Meet customer engagement targets on metrics such as transactions per client, daily / weekly / monthly active users, attrition rates and so on
· Meet revenue per client KPIs and define and manage all customer growth campaigns leveraging real time event driven customer engagement tools
· Define the product roadmap for digital MSME platforms and ensure a well prioritized product backlog is in place at all times and executed meticulously
· Ensure product team applies human centered design principles in design and ensure user stories and UI / UX of platforms in scope is best in class
· Work closely with engineering teams to ensure delivery on product backlog as per milestones agreed
· Ensure platforms and applications are also extended to offline channels of the bank (relationship management, branches, etc) to bringing efficiency in offline business through greater straight through processing, lower cost of processing and improved productivity
· Work collaboratively with various functions in the organization – Legal, Risk, Compliance, Information Security, Engineering, IT, Marketing to meet desired business objectives
Education, Work Experience, Key Skill Set Requirements:
MBA from a Tier 1 / Tier 2 Business School
Min of 10 years of experience post MBA
Experience in running a digital business
Strong understanding of P&L drivers and sensitivities
Ability to collaborate and work with diverse set of stakeholders
The mandate of the Digital Business Unit at IndusInd Bank is as follows:
· Building customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments
· Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers
· Build Embedded Finance (Banking as a Service) applications
· Ensure designs are highly available, highly modular, highly scalable and highly secure
· Drive digital business
The unit’s objectives are three fold – (a) Drive better customer experience and engagement (b) Transform existing lines of businesses and (c) Build new digital only or banking as a service led digital business models
About the Role:
As a Digital Business Head for MSME segment, you will be leading the product and growth functions for all Digital MSME applications. This includes Bank’s Direct to Customer platform to open Current Accounts digitally leveraging Video KYC, IndusMerchantSolutions mobile app targeted at retailers, easycredit for business stack and an upcoming comprehensive Digital MSME platform.
Job Responsibilities:
· Overall ownership of balance sheet and P&L targets for Digital MSME Business
· Drive organic growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy
· Manage performance marketing budget along with marketing team to drive paid traffic to platforms
· Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required
· Manage cost of “quality” acquisition and ensure it is within benchmarks
· Meet month on month growth targets across current account, small ticket unsecured business loans, new users acquired on indusmerchantsolutions app
· Meet customer engagement targets on metrics such as transactions per client, daily / weekly / monthly active users, attrition rates and so on
· Meet revenue per client KPIs and define and manage all customer growth campaigns leveraging real time event driven customer engagement tools
· Define the product roadmap for digital MSME platforms and ensure a well prioritized product backlog is in place at all times and executed meticulously
· Ensure product team applies human centered design principles in design and ensure user stories and UI / UX of platforms in scope is best in class
· Work closely with engineering teams to ensure delivery on product backlog as per milestones agreed
· Ensure platforms and applications are also extended to offline channels of the bank (relationship management, branches, etc) to bringing efficiency in offline business through greater straight through processing, lower cost of processing and improved productivity
· Work collaboratively with various functions in the organization – Legal, Risk, Compliance, Information Security, Engineering, IT, Marketing to meet desired business objectives
Education, Work Experience, Key Skill Set Requirements:
MBA from a Tier 1 / Tier 2 Business School
Min of 10 years of experience post MBA
Experience in running a digital business
Strong understanding of P&L drivers and sensitivities
Ability to collaborate and work with diverse set of stakeholders
💡 Quick Summary
Seeking a career-building opportunity? The Head | Digital Business |MSME Segment position is now open for candidates interested in the Bank Jobs sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
