Job Description
Your responsibilities will include but are not limited to :
• Setting MPOWER's digital strategy and managing our global digital marketing team
• Creating, managing, and optimizing multichannel acquisition campaigns that raise awareness of our product, drive traffic of qualified international students to our website, and optimize sales conversion
• Leveraging mobile channels to reach and convert student customers across the loan application journey, and optimize digital campaigns for iOS/Android
• Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly to drive application volume through digital marketing efforts
• Using data, analytics and insights to drive efficiency and improvement in digital campaigns to deliver on cost of acquisition and volume targets
• Ensuring MPOWER has a strong and consistent brand message across all channels and marketing efforts, such as events, email campaigns, web pages and promotional materials
• Rolling up your sleeves to personally create, design, or run marketing initiatives critical to revenue and growth
THE QUALIFICATIONS :
• Bachelor's degree/PG in Marketing or quantitative field, advanced degree preferred
• 7+ years of work experience as a digital marketing leader, preferably in FinTech ecommerce with a techfirst, fastgrowing company
• Experience leading and mentoring a team of marketing experts (both B2B and B2C)
• Superior written and verbal communication skills, exceptional presentation and negotiation skills
• Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences
• Prior experience in the US or Canada (professionally or as a college student) preferred
• Fluency in CRM software and data analytics, tech native with robust experience in digital marketing tools
• Setting MPOWER's digital strategy and managing our global digital marketing team
• Creating, managing, and optimizing multichannel acquisition campaigns that raise awareness of our product, drive traffic of qualified international students to our website, and optimize sales conversion
• Leveraging mobile channels to reach and convert student customers across the loan application journey, and optimize digital campaigns for iOS/Android
• Setting, analyzing, and monitoring channel goals, and adjusting strategy accordingly to drive application volume through digital marketing efforts
• Using data, analytics and insights to drive efficiency and improvement in digital campaigns to deliver on cost of acquisition and volume targets
• Ensuring MPOWER has a strong and consistent brand message across all channels and marketing efforts, such as events, email campaigns, web pages and promotional materials
• Rolling up your sleeves to personally create, design, or run marketing initiatives critical to revenue and growth
THE QUALIFICATIONS :
• Bachelor's degree/PG in Marketing or quantitative field, advanced degree preferred
• 7+ years of work experience as a digital marketing leader, preferably in FinTech ecommerce with a techfirst, fastgrowing company
• Experience leading and mentoring a team of marketing experts (both B2B and B2C)
• Superior written and verbal communication skills, exceptional presentation and negotiation skills
• Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously with multiple audiences
• Prior experience in the US or Canada (professionally or as a college student) preferred
• Fluency in CRM software and data analytics, tech native with robust experience in digital marketing tools
💡 Quick Summary
Seeking a career-building opportunity? The Head | Global Digital Marketing | BFS |7|28 yrs position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
