Job Description
Job Title Head - Lead Generation & Management
Role Summary
The Head - Lead Generation & Management will be responsible for driving end-to-end lead generation, nurturing, and admission conversion for the university's schools. This role will own and oversee performance marketing, affiliate/aggregator lead channels, lead management, AI based calling solutions, tele-calling operations, drip marketing and admission retention. The position demands a data-driven professional with strong experience in performance marketing, CRM-led lead nurturing, and vendor management.
The role is central to ensuring prospective students progress successfully from the lead stage through to completed applications.
Key Responsibilities
1. Lead Generation & Performance Marketing
• Own the complete lead generation strategy and outcomes for all schools of the university.
• Lead and manage performance marketing and coordinate with external digital agencies.
• Ensure delivery of high-quality, cost-efficient leads within agreed budgets.
• Manage and optimise lead flow from affiliates and aggregators, including onboarding new players, performance tracking, quality assurance, and commercial negotiations.
• Work closely with the creative team for campaign assets, the admissions team for program information, and the web team for landing page development and optimisation.
• Continuously monitor campaign performance, optimise lead funnels, and ensure data accuracy and lead-flow hygiene, improve lead quality, channel mix, and CPL/CPA efficiency.
• Develop performance dashboards and report insights to senior leadership.
2. Lead Management & Nurturing
• Oversee the entire lead lifecycle-from acquisition to application completion (including fee payment).
• Ensure leads are effectively segmented, prioritised, and nurtured through personalised communication workflows.
• Track conversions at each stage and drive interventions to improve quality and movement across the funnel.
3. AI-Based Calling Solution (Agentic AI)
• Lead the evaluation, selection, and implementation of an AI-based calling solution for scalable and intelligent lead engagement.
• Assess vendors on technical capabilities (e.g., integrations, workflows, NLP accuracy) and commercial feasibility.
• Implement the solution as the first touchpoint for all leads and monitor performance metrics such as call success, intent capture, and engagement scores.
4. Tele-Calling Operations
• Manage the internal team of tele-callers responsible for converting engaged/qualified leads to applications.
• Define call scripts, KPIs, training plans, and daily monitoring mechanisms.
• Ensure seamless coordination between AI calling systems and human tele-calling workflows.
• Continuously review lead feedback and optimize scripts, call strategies, and follow-up sequences.
5. Drip Marketing & CRM Management
• Own drip marketing across email, SMS, Whats App, and other channels to nurture leads at different funnel stages.
• Build and optimize workflows within the existing CRM to drive higher application rates.
• Ensure messaging consistency, timely triggers, and effective measurement of touchpoint performance.
• Collaborate with tech/CRM teams to ensure clean data, functional automation, and accurate reporting.
6. Admission Retention & Drop-off Prevention
• Lead a small team of retention officers focused on converting gross admissions to net admissions by minimising student drop-offs.
• Implement structured engagement programmes for admitted students, addressing concerns proactively.
• Work closely with admissions, academic teams, and student services to resolve issues impacting student decisions.
• Track retention metrics closely and drive interventions to reduce attrition at final enrolment stages
Key Skills & Experience Required
Must-Have Skills
• 7-12 years of experience in performance marketing, lead generation, admissions funnel management or similar roles
• Exposure and Experience of handling educational sector is a must
• Proven experience managing end-to-end digital lead generation campaigns.
• Hands-on experience managing multi-channel lead generation (digital, affiliates, aggregators).
• Strong hands-on expertise with CRM…
Role Summary
The Head - Lead Generation & Management will be responsible for driving end-to-end lead generation, nurturing, and admission conversion for the university's schools. This role will own and oversee performance marketing, affiliate/aggregator lead channels, lead management, AI based calling solutions, tele-calling operations, drip marketing and admission retention. The position demands a data-driven professional with strong experience in performance marketing, CRM-led lead nurturing, and vendor management.
The role is central to ensuring prospective students progress successfully from the lead stage through to completed applications.
Key Responsibilities
1. Lead Generation & Performance Marketing
• Own the complete lead generation strategy and outcomes for all schools of the university.
• Lead and manage performance marketing and coordinate with external digital agencies.
• Ensure delivery of high-quality, cost-efficient leads within agreed budgets.
• Manage and optimise lead flow from affiliates and aggregators, including onboarding new players, performance tracking, quality assurance, and commercial negotiations.
• Work closely with the creative team for campaign assets, the admissions team for program information, and the web team for landing page development and optimisation.
• Continuously monitor campaign performance, optimise lead funnels, and ensure data accuracy and lead-flow hygiene, improve lead quality, channel mix, and CPL/CPA efficiency.
• Develop performance dashboards and report insights to senior leadership.
2. Lead Management & Nurturing
• Oversee the entire lead lifecycle-from acquisition to application completion (including fee payment).
• Ensure leads are effectively segmented, prioritised, and nurtured through personalised communication workflows.
• Track conversions at each stage and drive interventions to improve quality and movement across the funnel.
3. AI-Based Calling Solution (Agentic AI)
• Lead the evaluation, selection, and implementation of an AI-based calling solution for scalable and intelligent lead engagement.
• Assess vendors on technical capabilities (e.g., integrations, workflows, NLP accuracy) and commercial feasibility.
• Implement the solution as the first touchpoint for all leads and monitor performance metrics such as call success, intent capture, and engagement scores.
4. Tele-Calling Operations
• Manage the internal team of tele-callers responsible for converting engaged/qualified leads to applications.
• Define call scripts, KPIs, training plans, and daily monitoring mechanisms.
• Ensure seamless coordination between AI calling systems and human tele-calling workflows.
• Continuously review lead feedback and optimize scripts, call strategies, and follow-up sequences.
5. Drip Marketing & CRM Management
• Own drip marketing across email, SMS, Whats App, and other channels to nurture leads at different funnel stages.
• Build and optimize workflows within the existing CRM to drive higher application rates.
• Ensure messaging consistency, timely triggers, and effective measurement of touchpoint performance.
• Collaborate with tech/CRM teams to ensure clean data, functional automation, and accurate reporting.
6. Admission Retention & Drop-off Prevention
• Lead a small team of retention officers focused on converting gross admissions to net admissions by minimising student drop-offs.
• Implement structured engagement programmes for admitted students, addressing concerns proactively.
• Work closely with admissions, academic teams, and student services to resolve issues impacting student decisions.
• Track retention metrics closely and drive interventions to reduce attrition at final enrolment stages
Key Skills & Experience Required
Must-Have Skills
• 7-12 years of experience in performance marketing, lead generation, admissions funnel management or similar roles
• Exposure and Experience of handling educational sector is a must
• Proven experience managing end-to-end digital lead generation campaigns.
• Hands-on experience managing multi-channel lead generation (digital, affiliates, aggregators).
• Strong hands-on expertise with CRM…
💡 Quick Summary
Seeking a career-building opportunity? The Head - Lead Generation & Management position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
