Job Description
Full job description
Position Summary
The Marketing Excellence Lead plays a pivotal role in elevating the strategic and creative impact of marketing across the organization. This role serves as a catalyst for cross-functional collaboration, driving consistency, effectiveness, and measurable impact across all marketing activities.
Roles & Responsibilities
As part of the Integrated Marketing team, this role is responsible for shaping and institutionalizing best-in-class marketing practices across strategy, execution, and capability development. By fostering a culture of continuous improvement and innovation, the Marketing Excellence Lead ensures this role ensures that marketing efforts are aligned with business objectives and effectively engage target audiences.
Strategic Leadership & Brand Stewardship
Collaborate with brand and cross-functional teams (e.g., Research, Medical, Regulatory, Media & Digital Marketing, Digital Transformation) to shape cohesive brand strategies and narratives.
Lead the development of strategic marketing briefs aligned with business objectives.
Identify and translate customer insights and market opportunities into actionable brand strategies.
Craft compelling brand communications and positioning to enhance visibility and impact.
Marketing Planning & Execution
Guide annual brand planning processes in alignment with global frameworks.
Ensure storytelling is consistent, audience-relevant, and optimized across all channels.
Support deployment and governance of global marketing processes and standards.
Communication Excellence
Embed communication excellence through standardized frameworks, templates, and creative guidance.
Develop and implement marketing excellence frameworks to elevate brand performance.
Foster a culture of consumer and customer centricity across all marketing initiatives.
Systems, Tools & Governance
Serve as the global point of contact for marketing systems and tools (e.g., Brand IQ).
Oversee the adoption and effective use of global marketing platforms and standards.
Stakeholder Engagement & Alignment
Manage relationships with internal and external senior stakeholders to ensure alignment on marketing priorities and deliverables.
Act as a key liaison across teams to drive collaboration and shared accountability.
Job Requirements
Qualification
MBA or Masters in Marketing, Business, Communications or a related field
Work Experience
Over 14 years of progressive leadership in strategic marketing, brand management, and integrated communications. Prior exposure to the pharmaceutical or healthcare industry is an advantage.
Proven ability to lead and inspire cross-functional teams, while effectively influencing senior stakeholders across global and affiliate structures.
Deep expertise in customer-centric marketing, brand storytelling, and creative strategy development.
Demonstrated success in driving marketing excellence and delivering impactful outcomes across diverse brands and markets.
A strategic thinker with a pragmatic, hands-on approach to execution and operational discipline.
Experienced in navigating complex, matrix global environments and adept at aligning senior leadership around unified marketing strategies & priorities.
Position Summary
The Marketing Excellence Lead plays a pivotal role in elevating the strategic and creative impact of marketing across the organization. This role serves as a catalyst for cross-functional collaboration, driving consistency, effectiveness, and measurable impact across all marketing activities.
Roles & Responsibilities
As part of the Integrated Marketing team, this role is responsible for shaping and institutionalizing best-in-class marketing practices across strategy, execution, and capability development. By fostering a culture of continuous improvement and innovation, the Marketing Excellence Lead ensures this role ensures that marketing efforts are aligned with business objectives and effectively engage target audiences.
Strategic Leadership & Brand Stewardship
Collaborate with brand and cross-functional teams (e.g., Research, Medical, Regulatory, Media & Digital Marketing, Digital Transformation) to shape cohesive brand strategies and narratives.
Lead the development of strategic marketing briefs aligned with business objectives.
Identify and translate customer insights and market opportunities into actionable brand strategies.
Craft compelling brand communications and positioning to enhance visibility and impact.
Marketing Planning & Execution
Guide annual brand planning processes in alignment with global frameworks.
Ensure storytelling is consistent, audience-relevant, and optimized across all channels.
Support deployment and governance of global marketing processes and standards.
Communication Excellence
Embed communication excellence through standardized frameworks, templates, and creative guidance.
Develop and implement marketing excellence frameworks to elevate brand performance.
Foster a culture of consumer and customer centricity across all marketing initiatives.
Systems, Tools & Governance
Serve as the global point of contact for marketing systems and tools (e.g., Brand IQ).
Oversee the adoption and effective use of global marketing platforms and standards.
Stakeholder Engagement & Alignment
Manage relationships with internal and external senior stakeholders to ensure alignment on marketing priorities and deliverables.
Act as a key liaison across teams to drive collaboration and shared accountability.
Job Requirements
Qualification
MBA or Masters in Marketing, Business, Communications or a related field
Work Experience
Over 14 years of progressive leadership in strategic marketing, brand management, and integrated communications. Prior exposure to the pharmaceutical or healthcare industry is an advantage.
Proven ability to lead and inspire cross-functional teams, while effectively influencing senior stakeholders across global and affiliate structures.
Deep expertise in customer-centric marketing, brand storytelling, and creative strategy development.
Demonstrated success in driving marketing excellence and delivering impactful outcomes across diverse brands and markets.
A strategic thinker with a pragmatic, hands-on approach to execution and operational discipline.
Experienced in navigating complex, matrix global environments and adept at aligning senior leadership around unified marketing strategies & priorities.
💡 Quick Summary
Seeking a career-building opportunity? The Head - Marketing Excellence position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.