• Enhance brand visibility in clinical forums and academic programs, strategically positioning our brand and solutions to target HCPs effectively.
• Collaborate with cross-functional teams, including sales, product management, and medical affairs, to ensure alignment and integration of marketing communication activities.
• Craft and implement the Corporate Communication Strategy for the company.
• Organize and facilitate plant visits by top clinicians and their teams to foster strong relationships and provide firsthand insights into our facilities and innovations.
• Develop and execute print and digital campaigns that effectively communicate the brand value proposition, leveraging diverse marketing channels and platforms.
• Design and execute a comprehensive channel engagement program to collaborate with key stakeholders, fostering strong relationships and driving mutual growth.
• Drive corporate branding initiatives to establish a consistent and impactful brand identity across all marketing and communication materials.
• Manage social media platforms, creating engaging content, monitoring conversations, and driving audience growth while maintaining brand integrity.
• Support employer branding to attract top talent, foster employee advocacy, and create positive brand culture.
• Develop and maintain the marketing budget, collaborating with key stakeholders to align budget allocations with strategic marketing goals.

Experience And Knowledge
• Experience in healthcare marketing, branding, and communication, with a focus on engaging HCPs and target audiences.
• Strong project management skills, with the ability to plan, execute, and evaluate events.
• Ability to build relationships with key stakeholders, including HCPs, channels, and internal teams.
• People Management Experience

(ref:iimjobs.com