Job Description
Full-Time | Executive Leadership | Reports to: President
About Us
eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.
We’re not a startup hoping something works. We’re a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.
This is the place where you’ll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.
Role Summary
The Head of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable.
This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The Head of Growth must be able to scale marketing from a scrappy fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business scaling beyond $100M+ while maintaining contribution margin discipline.
The ideal candidate brings deep experience in DTC acquisition, paid social, TikTok Shop, Amazon attribution, creator partnerships, and full-funnel performance architecture.
Core Responsibilities1. Growth Strategy, Forecasting & Performance Ownership
Own the growth forecast across DTC, TikTok Shop, and paid social channels (Meta, TikTok, Google).
Build and manage weekly/monthly performance forecasts aligned with CAC, MER, and contribution margin targets.
Manage channel scaling plans aligned to revenue, margin, and inventory constraints.
Partner with Finance Lead to deliver accurate forecasts and channel-level P&Ls.
2. Performance Marketing & Media Buying
Lead all paid acquisition efforts across Meta, TikTok, Google, and emerging channels.
Build a systematic testing framework across hooks, angles, landing pages, offers, and formats.
Manage budgets aligned to CAC, payback window, LTV, and contribution margin targets.
Collaborate with creators to amplify winning content via Spark Ads/whitelisting.
3. Creator Partnerships & Influencer Ecosystem
Own the creator pipeline across TikTok, Instagram, and Amazon Influencers.
Build a predictable flow of content for ads, organic, TikTok Shop, and Amazon PDP assets.
Implement scalable creator seeding, UGC programs, and paid creator partnerships.
Partner with Marketplace on TikTok Shop integration and creator-driven selling.
4. Creative Strategy & Content Engine
Lead the creative strategy roadmap—messaging, hooks, visual identity, storytelling.
Collaborate with internal/external creative teams to increase content velocity.
Build formats for high-performing repeatable video ads, UGC, and landing page content.
Own the creative feedback loop: insights testing optimization deployment.
5. Landing Pages, CRO & Retention
Own landing page conversion strategy across all acquisition flows.
Run continuous CRO experiments to improve CVR, AOV, and payback metrics.
Partner with email/SMS to improve repeat purchase rates, retention, and LTV.
Ensure clean attribution between paid social, DTC, TikTok, Amazon, and retail halo effects.
6. Cross-Functional Leadership
Partner with Sales Lead to align digital and creator campaigns with retail windows to improve velocity.
Partner with Operations (Diego) to align demand with inventory and supply chain constraints.
Partner with Finance Lead to maintain channel-level profitability and contribution margin accuracy.
Coordinate with Marketplace Lead (Sam) on Amazon ads strategy, PDP content, and creator-driven Amazon traffic.
7. FTC Compliance & Risk Management
Ensure all advertising, creator content, and claims meet FTC, platform, and retailer guidelines.
Maintain compliance around testimonials, endorsements, claims, disclosures, privacy, and SMS/email rules.
8. Team Leadership & Organizational Development
Build and manage a high-performing Growth organization, including:
Media buyers
Creator partnerships
Creative strategists
Email/SMS
CRO
Establish KPI dashboards, accountability structures, and weekly reporting rhythms.
9. Exit-Readiness & Investor Partnership
Provide growth KPIs for board packages and investor reporting.
Maintain documentation for diligence: creative tests, acquisition economics, retention, attribution models, CAC/LTV curves.
Contribute to the buyer narrative around category penetration, customer file strength, and acquisition flywheel.
Performance Leadership
Deep expertise in paid social, acquisition funnels, and CAC/MER optimization.
Understands how to scale a $20–50M brand into $100M+ while maintaining profitable acquisition.
Creative Intelligence
Strong creative instincts supported by data.
Able to lead creative experimentation, narrative development, and format testing.
Analytical & Technical Fluency
Highly proficient in performance dashboards, analytics platforms, attribution modeling, and A/B testing.
Understands the nuances of TikTok Shop, Meta ads, Amazon attribution, and multi-channel funnels.
Cross-Functional Influence
Effective collaborator with Finance, Sales, Ops, Marketplace, and Product Development.
Capable of pushing and informing executive decision-making.
Ownership & Accountability
Operates with urgency, clarity, and discipline.
Comfortable making fast decisions with imperfect information.
Compliance Awareness
Strong understanding of FTC rules around endorsements, reviews, disclosures, and claims.
Requirements
8–15+ years in performance marketing, growth, or acquisition leadership roles.
Demonstrated success scaling a high-growth CPG or DTC brand from ~$20M+ to ~$75M+.
Deep experience across Meta, TikTok, and Google ecosystems.
Strong track record running creator-heavy acquisition strategies.
Experience managing teams across media buying, creative, and retention.
Prior exposure to omnichannel environments is a significant plus.
Skills
CAC/MER modeling
Creative strategy
Landing page optimization
Attribution modeling
Creator management
Retention strategy
Data analytics + forecasting
Fit Profile
Commercial, analytical, iterative.
Comfortable managing multimillion-dollar budgets.
Thrives in high-speed operating environments.
Compensation
Base: $120,000 - $160,000 (based on proven results)
Performance Bonus: 20-30% tied to revenue and margin targets
Equity: Generous stock plan with significant upside as we scale to $100M+
Benefits
Health, Dental, & Vision
401k Plan
Competitive PTO Plan
Observed Holiday's
Amazing, Pet-Friendly Office Environment
Office Drinks & Snacks
Free Friday Lunches from Doordash
About Us
eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.
We’re not a startup hoping something works. We’re a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.
This is the place where you’ll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.
Role Summary
The Head of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable.
This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The Head of Growth must be able to scale marketing from a scrappy fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business scaling beyond $100M+ while maintaining contribution margin discipline.
The ideal candidate brings deep experience in DTC acquisition, paid social, TikTok Shop, Amazon attribution, creator partnerships, and full-funnel performance architecture.
Core Responsibilities1. Growth Strategy, Forecasting & Performance Ownership
Own the growth forecast across DTC, TikTok Shop, and paid social channels (Meta, TikTok, Google).
Build and manage weekly/monthly performance forecasts aligned with CAC, MER, and contribution margin targets.
Manage channel scaling plans aligned to revenue, margin, and inventory constraints.
Partner with Finance Lead to deliver accurate forecasts and channel-level P&Ls.
2. Performance Marketing & Media Buying
Lead all paid acquisition efforts across Meta, TikTok, Google, and emerging channels.
Build a systematic testing framework across hooks, angles, landing pages, offers, and formats.
Manage budgets aligned to CAC, payback window, LTV, and contribution margin targets.
Collaborate with creators to amplify winning content via Spark Ads/whitelisting.
3. Creator Partnerships & Influencer Ecosystem
Own the creator pipeline across TikTok, Instagram, and Amazon Influencers.
Build a predictable flow of content for ads, organic, TikTok Shop, and Amazon PDP assets.
Implement scalable creator seeding, UGC programs, and paid creator partnerships.
Partner with Marketplace on TikTok Shop integration and creator-driven selling.
4. Creative Strategy & Content Engine
Lead the creative strategy roadmap—messaging, hooks, visual identity, storytelling.
Collaborate with internal/external creative teams to increase content velocity.
Build formats for high-performing repeatable video ads, UGC, and landing page content.
Own the creative feedback loop: insights testing optimization deployment.
5. Landing Pages, CRO & Retention
Own landing page conversion strategy across all acquisition flows.
Run continuous CRO experiments to improve CVR, AOV, and payback metrics.
Partner with email/SMS to improve repeat purchase rates, retention, and LTV.
Ensure clean attribution between paid social, DTC, TikTok, Amazon, and retail halo effects.
6. Cross-Functional Leadership
Partner with Sales Lead to align digital and creator campaigns with retail windows to improve velocity.
Partner with Operations (Diego) to align demand with inventory and supply chain constraints.
Partner with Finance Lead to maintain channel-level profitability and contribution margin accuracy.
Coordinate with Marketplace Lead (Sam) on Amazon ads strategy, PDP content, and creator-driven Amazon traffic.
7. FTC Compliance & Risk Management
Ensure all advertising, creator content, and claims meet FTC, platform, and retailer guidelines.
Maintain compliance around testimonials, endorsements, claims, disclosures, privacy, and SMS/email rules.
8. Team Leadership & Organizational Development
Build and manage a high-performing Growth organization, including:
Media buyers
Creator partnerships
Creative strategists
Email/SMS
CRO
Establish KPI dashboards, accountability structures, and weekly reporting rhythms.
9. Exit-Readiness & Investor Partnership
Provide growth KPIs for board packages and investor reporting.
Maintain documentation for diligence: creative tests, acquisition economics, retention, attribution models, CAC/LTV curves.
Contribute to the buyer narrative around category penetration, customer file strength, and acquisition flywheel.
Performance Leadership
Deep expertise in paid social, acquisition funnels, and CAC/MER optimization.
Understands how to scale a $20–50M brand into $100M+ while maintaining profitable acquisition.
Creative Intelligence
Strong creative instincts supported by data.
Able to lead creative experimentation, narrative development, and format testing.
Analytical & Technical Fluency
Highly proficient in performance dashboards, analytics platforms, attribution modeling, and A/B testing.
Understands the nuances of TikTok Shop, Meta ads, Amazon attribution, and multi-channel funnels.
Cross-Functional Influence
Effective collaborator with Finance, Sales, Ops, Marketplace, and Product Development.
Capable of pushing and informing executive decision-making.
Ownership & Accountability
Operates with urgency, clarity, and discipline.
Comfortable making fast decisions with imperfect information.
Compliance Awareness
Strong understanding of FTC rules around endorsements, reviews, disclosures, and claims.
Requirements
8–15+ years in performance marketing, growth, or acquisition leadership roles.
Demonstrated success scaling a high-growth CPG or DTC brand from ~$20M+ to ~$75M+.
Deep experience across Meta, TikTok, and Google ecosystems.
Strong track record running creator-heavy acquisition strategies.
Experience managing teams across media buying, creative, and retention.
Prior exposure to omnichannel environments is a significant plus.
Skills
CAC/MER modeling
Creative strategy
Landing page optimization
Attribution modeling
Creator management
Retention strategy
Data analytics + forecasting
Fit Profile
Commercial, analytical, iterative.
Comfortable managing multimillion-dollar budgets.
Thrives in high-speed operating environments.
Compensation
Base: $120,000 - $160,000 (based on proven results)
Performance Bonus: 20-30% tied to revenue and margin targets
Equity: Generous stock plan with significant upside as we scale to $100M+
Benefits
Health, Dental, & Vision
401k Plan
Competitive PTO Plan
Observed Holiday's
Amazing, Pet-Friendly Office Environment
Office Drinks & Snacks
Free Friday Lunches from Doordash
💡 Quick Summary
Seeking a career-building opportunity? The Head of Growth position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Santa Ana offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
