As the Online Marketing Head for our SaaS product, you will be responsible for developing and executing online marketing strategies to enhance brand visibility, attract potential customers, and drive conversions. You will collaborate with cross-functional teams to create and implement campaigns that resonate with our target audience, ultimately contributing to the growth and success of eResource Scheduler.
• Strategy Development: Create and execute a comprehensive online marketing strategy that aligns with the company’s goals and positions eResource Scheduler as a leader in the resource management software space.
• Digital Campaigns: Plan, execute, and optimize digital marketing campaigns across various platforms, including but not limited to, social media, search engines, email, content marketing, and influencer partnerships.
• Content Marketing: Oversee the development of high-quality and engaging content that educates, informs, and converts prospects. This includes blog posts, whitepapers, webinars, videos, and more.
• SEO and SEM: Drive organic growth through effective search engine optimization (SEO) techniques and manage pay-per-click (PPC) advertising campaigns to maximize visibility and lead generation.
• Social Media Management: Develop and manage the company’s social media presence, creating a consistent and compelling brand image across platforms.
• Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns using relevant metrics (Google Analytics, Search Console etc.). Use data-driven insights to optimize strategies for continuous improvement.
• Team Leadership: Lead and mentor a team of digital marketers, content creators, and designers to ensure the successful execution of marketing initiatives.