Job Description
About us
Vibe Media Group is the Middle East’s premier media company focused on leadership, technology and innovation. We publish regional editions of renowned global media brands like Fast Company and MIT Sloan Management Review, apart from publishing niche titles like Martechvibe, Datatech Review and CXM Today.
A team of fiercely creative, passionate professionals driven to create the most inspiring content, conferences and experiences. We offer a dynamic and energizing environment that will inspire, challenge, and excite you as you develop your career path.
Head of Marketing
· Creating and implementing marketing, PR and promotional strategies for events, webinars and virtual events
· Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches
· Defines, plans, and executes all digital marketing strategies including product marketing campaigns, roadshows, websites management, social media presence etc.
· Drives innovation in Digital Marketing processes, practices including establishing new innovative product marketing approaches for effective campaigns & roadshows.
· Manages implementation of digital marketing roadmap; monitor progress & report KPI performance.
· Define ATL, BTL and Digital plans for publishing and event properties
· Utilizes strong digital marketing & analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Provides thought leadership in managing all digital marketing channels
· Identify the latest trends and technologies in events marketing
· Evaluate important metrics that affect our website traffic, service quotas, and target audience
· Conducting competitive marketing research: extensively studying competition, their products, market share and marketing communication.
· Tracking and analyzing results of leads and revenue from enquiries and direct marketing
Requirements:
· Bachelor’s/Master's degree in marketing or relevant field.
· A minimum of 8 years’ experience in Marketing with a minimum of 4 years’ experience in managerial or team leadership roles
· In-depth knowledge of various social media platforms, advertising, email marketing, marketing automation, best practices, and website analytics.
· Solid understanding of SEO, SEM and display advertising
· Strong knowledge and understanding of building a brand
· Previous experience in executing paid media campaigns
· Highly creative with excellent analytical abilities.
· Outstanding communication and interpersonal skills.
· Up-to-date on the latest trends and technologies in digital marketing
Vibe Media Group is the Middle East’s premier media company focused on leadership, technology and innovation. We publish regional editions of renowned global media brands like Fast Company and MIT Sloan Management Review, apart from publishing niche titles like Martechvibe, Datatech Review and CXM Today.
A team of fiercely creative, passionate professionals driven to create the most inspiring content, conferences and experiences. We offer a dynamic and energizing environment that will inspire, challenge, and excite you as you develop your career path.
Head of Marketing
· Creating and implementing marketing, PR and promotional strategies for events, webinars and virtual events
· Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches
· Defines, plans, and executes all digital marketing strategies including product marketing campaigns, roadshows, websites management, social media presence etc.
· Drives innovation in Digital Marketing processes, practices including establishing new innovative product marketing approaches for effective campaigns & roadshows.
· Manages implementation of digital marketing roadmap; monitor progress & report KPI performance.
· Define ATL, BTL and Digital plans for publishing and event properties
· Utilizes strong digital marketing & analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Provides thought leadership in managing all digital marketing channels
· Identify the latest trends and technologies in events marketing
· Evaluate important metrics that affect our website traffic, service quotas, and target audience
· Conducting competitive marketing research: extensively studying competition, their products, market share and marketing communication.
· Tracking and analyzing results of leads and revenue from enquiries and direct marketing
Requirements:
· Bachelor’s/Master's degree in marketing or relevant field.
· A minimum of 8 years’ experience in Marketing with a minimum of 4 years’ experience in managerial or team leadership roles
· In-depth knowledge of various social media platforms, advertising, email marketing, marketing automation, best practices, and website analytics.
· Solid understanding of SEO, SEM and display advertising
· Strong knowledge and understanding of building a brand
· Previous experience in executing paid media campaigns
· Highly creative with excellent analytical abilities.
· Outstanding communication and interpersonal skills.
· Up-to-date on the latest trends and technologies in digital marketing
💡 Quick Summary
Seeking a career-building opportunity? The Head of Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.