Head of Marketing
About Clarion Technologies
Clarion Technologies is an IT services company, providing customized software solutions to small & medium businesses across the globe in a wide spectrum of industries. With 20+ years of expertise in Digital Transformation, we help our customers to significantly improve their business performance. With use of cutting-edge technology, Agile development and best coding practices, we are proud to offer one of the most Usable, Reliable and Secure software solutions. We are certified as CMMI level 3 company, Great Place to Work in 2024 & Top Software Developers in India by Clutch. With head office in Pune, India, we have 2 state of the art delivery centers in Pune and Ahmedabad.
About the Role
We are looking for Marketing Head for our IT services business. Our world class Marketing team lays the foundation of our success by building a great brand that attracts top talent. They also ensure sales pipelines are always full with leads from international customers through demand generation campaigns with top class content marketing on digital & social media. In this high impact role, you’ll find yourself partnering with leadership across the organization and external marketing agencies to create a marketing strategy and deliver with executional excellence. If you are a pro in Branding & Content marketing and can work collaboratively to build a brand that top talent “Love to work for” and global customers “Love to work with”, this is the role for you!
Job Responsibilities
• Lead, motivate, and mentor Marketing team to meet Clarion’s ambitious business. objectives
• Create and deliver an employer branding strategy. Run online and on ground campaigns to achieve this
• Run digital and social media campaigns to generate Marketing Qualified Leads from prospective global customers.
• Generate customer and employee insights and integrate them in Marketing strategy.
• Create content marketing strategy and develop world class content through inhouse teams and external agencies.
• Collaborate with external agencies to develop and run marketing campaigns for employer branding & demand generation.
• Conduct weekly meetings with vertical heads of SEO, Social Media Marketing, Content Creation, Video Marketing, PR & On ground marketing.
• Provide marketing support to internal functions e.g., HR, Talent Acquisition, Employee Engagement etc.
Job Requirements
• 12 -18 years of experience with at least 2 years in a senior role in marketing
• Strong experience in creating a brand strategy and delivering it through executional excellence.
• Expertise and proven track record in employer brand building to attract top talent.
• Strong experience in running demand generation campaigns to generate Marketing Qualified Leads, preferably from North America.
• Expertise and proven track record in Content Marketing on Digital & social media.
• Proficiency in working with external agencies to develop & implement Online and on ground Marketing campaigns.
• B2B marketing experience preferably from Technology industry
• Excellent leadership ^ team playing skills, Track record of building and coaching high performing Marketing teams.
• Highly driven, self-motivated & result oriented. Ability to work with minimal supervision.
• Excellent communication & presentation skills.
• Excellent at cross functional collaboration.
• Lead, motivate, and mentor Marketing team to meet Clarion’s ambitious business objectives.
• Flexible, Open to new ideas & willing to adapt