Head of Marketing (Web3 & AI) – Remote

Job Title:

Head of Marketing (Web3 & AI) – Remote with Asia-Pac or Europe Overlap

Job Location:

Remote

In-Office, Hybrid or Remote:

Fully remote (must overlap with Hong Kong working hours)

Working Hours:

Full-time, with strong overlap to Asia-Pac or Europe time zones

Languages:

English fluency required; Mandarin or Cantonese is a plus

What the Client Offers:

• Competitive base salary (~100k), dependent on experience and location

• Substantial token equity with multi-year vesting and milestone-based upside

• Performance bonus structure to be defined with the CEO

• Hands-on role with opportunity to build and lead a small high-impact team

• Confidential hire at an exciting growth stage in a real-world crypto use case

About the Client:

Our client is a venture-backed Web3 infrastructure startup pioneering a decentralized bandwidth-sharing network designed for real-time AI data retrieval. Already in production, the platform enables users to earn native tokens in exchange for idle internet capacity, creating a rare tangible utility in the crypto space. With a major V2 launch on the horizon, they’re ready to scale both user growth and token adoption—and need a seasoned CMO to lead the charge.

Role Overview:

The Chief Marketing Officer will spearhead all marketing and growth efforts, drive adoption on both the B2B and consumer fronts, and build a resilient token-based community. This is a pivotal leadership role for a strategic operator who can blend narrative, performance marketing, and ecosystem design.

Key Responsibilities:

• Lead the go-to-market strategy for the V2 launch across PR, content, influencer, and partner channels

• Own and evolve the brand identity and messaging across web, socials, and earned media

• Develop install funnels, referral mechanics, and regional community playbooks

• Coordinate token marketing campaigns, liquidity announcements, and investor comms

• Establish marketing analytics dashboards and iterate based on data insights

• Recruit and manage external specialists in growth, design, PR, and community as needed

• Collaborate closely with Product and Engineering to align roadmap and feedback loops

Qualifications:

Required:

• 5+ years leading marketing for Web3/tokenized products

• Proven experience driving consumer adoption and community engagement ( 100K users or wallet holders)

• Strong storytelling chops with hands-on execution across paid and organic channels

• Experience launching tokens or crypto products

• Comfortable building from scratch in lean, early-stage teams

Preferred:

• Background in AI or signal/data infrastructure products

• Experience reviving underperforming token economies

• Mandarin or Cantonese fluency

• Prior experience with Asia-based or Hong Kong-led teams

If you’re a Web3-native marketer ready to define the narrative of a truly useful crypto platform, we’d love to hear from you.