Operations : - Maintains the stability and reputation of the store by complying with legal requirements. - Maintains operations by initiating, coordinating and enforcing retail operational policies and procedures manual - Implement and maintain retail operational policies and procedures to incorporate a sales plan, cost control, shrinkage management and reduction, audit compliance and people management - Contributes to future development at strategic and operational level - Plans, identifies, communicates and delegates key responsibilities and practices to the store management team to ensure smooth flow of retail operations Sales : - Increase sales to maximize profitability while reducing costs through well managed operational controls - Drive sales and retail improvements through analysis and support. - Propose measures to improve operational performance - Ongoing review of sales results versus targets and budget Staff : - Ensures store operations requirements are fulfilled to include scheduling, assigning employees, follow up on work results - Maintains store staff by assisting in recruitment, selection, orientation and training. - Maintains store staff results by coaching, counselling, disciplining, planning, monitoring and appraising job results. - Protects staff by providing safe and clean environment. - Commercial communication to all staff. - Develop the sales staff and support areas to optimize sales and profits. - Create and develop a coaching culture as well as promoting an environment that promotes diversity. - Lead the store team to deliver a profitable business. - Ensure staff have a high level of customer awareness and product knowledge. - Liaise with Training Department to develop and manage the company's sales and product training programmes Merchandise : - Formulates pricing policies by reviewing merchandise activities, determining additional sales promotion, authorization stock clearance and studying trends. - Market merchandise by studying advertising, sales promotions, display plans, analysing operating and financial statements for profitability ratios. - Secures merchandise by implementing security systems and measures. - Set the highest international merchandise standards - Liaise with Buying department to ensure range and stock levels are consistent with business requirements. Financial: - Achieve financial objectives by preparing budgets, scheduling expenditure, analyzing variances and initiating corrective actions - Maximise sales and profitibility for the company - Set monthly targets, monthly and annual budgets - Update forecast results - With closely with COO to provide quality retail information Customers: - Identifies current and future requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements - Protects customers by providing safe and clean environment - Take account of customers needs and shopping habits and competitor activity - Use a range of internal and external information data to initiate business changes and create a customer focused culture Marketing: - Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records. Knowledge : - Maintains a professional and technical knowledge by attending exhibitions, workshops, reviewing professional publications, establishing personal networks, participating in professional groups