Job Description
Description:
Job Title: Digital Strategist
Designation: Senior Manager
Experience: Minimum 8 to * years
Role Overview:
- We are looking for a highly driven Digital Strategist to lead the end-to-end digital growth roadmap for the brand. The role will be responsible for driving website conversions, year-on-year digital revenue growth, and full-funnel performance marketing across owned and paid digital platforms.
- The ideal candidate should combine strategic thinking, data-driven decision-making, and hands-on execution expertise across programmatic advertising and emerging digital platforms.
Digital Growth & Website Conversion Strategy:
- Own and execute the digital roadmap to enhance website performance, CRO, and end-to-end user experience from discovery to booking.
- Drive YoY growth in website-led revenue across tickets, season passes, add-ons, and experiences.
- Lead CRO initiatives including A/B testing, landing page optimization, heatmaps, funnel diagnostics, and personalization in partnership with UX, tech, and product teams.
Performance & Programmatic Advertising:
- Plan, execute, and optimize programmatic campaigns across display, video, native, and OTT platforms to drive scale and efficiency.
- Own paid media strategy across Meta, Snapchat, Google (Search, Display, YouTube), and emerging performance channels.
- Manage large performance budgets with a strong focus on ROI, attribution modeling, creative effectiveness, and cost efficiency.
Platform & Channel Expertise:
- Demonstrate deep hands-on expertise in Meta Ads Manager, Instagram, Snapchat Ads, and other social and performance platforms.
- Pilot new-age platforms, creator-led advertising, retail media, and innovative ad formats relevant to youth, families, and experience seekers.
- Build robust audience strategies using first-party data, retargeting, lookalikes, and contextual targeting.
Analytics, Reporting & Insights:
- Own performance dashboards and reporting for leadership reviews and strategic decision-making.
- Leverage GA4, Google Tag Manager, Meta Analytics, heatmaps, and attribution tools to track and optimize performance.
- Translate data into actionable insights to continuously refine campaigns across the full customer journey.
Cross-Functional Collaboration:
- Collaborate closely with Brand, Tech, CRM, and Offline Marketing teams to deliver integrated campaigns.
- Align digital strategies with seasonal calendars, park launches, events, offers, and new attractions.
- Support lifecycle, remarketing, and retention initiatives to improve frequency, repeat visits, and customer lifetime value.
Experience & Skills:
- 8-12 years of experience in digital strategy, performance marketing, or growth roles, with a proven record of scaling website conversions and online revenue.
- Strong hands-on expertise in programmatic advertising, paid social platforms (Meta, Instagram, Snapchat mandatory), and managing large media budgets with agencies.
- Deep understanding of CRO, funnel optimization, analytics, and attribution, with a strategic yet execution-focused mindset.
Job Title: Digital Strategist
Designation: Senior Manager
Experience: Minimum 8 to * years
Role Overview:
- We are looking for a highly driven Digital Strategist to lead the end-to-end digital growth roadmap for the brand. The role will be responsible for driving website conversions, year-on-year digital revenue growth, and full-funnel performance marketing across owned and paid digital platforms.
- The ideal candidate should combine strategic thinking, data-driven decision-making, and hands-on execution expertise across programmatic advertising and emerging digital platforms.
Digital Growth & Website Conversion Strategy:
- Own and execute the digital roadmap to enhance website performance, CRO, and end-to-end user experience from discovery to booking.
- Drive YoY growth in website-led revenue across tickets, season passes, add-ons, and experiences.
- Lead CRO initiatives including A/B testing, landing page optimization, heatmaps, funnel diagnostics, and personalization in partnership with UX, tech, and product teams.
Performance & Programmatic Advertising:
- Plan, execute, and optimize programmatic campaigns across display, video, native, and OTT platforms to drive scale and efficiency.
- Own paid media strategy across Meta, Snapchat, Google (Search, Display, YouTube), and emerging performance channels.
- Manage large performance budgets with a strong focus on ROI, attribution modeling, creative effectiveness, and cost efficiency.
Platform & Channel Expertise:
- Demonstrate deep hands-on expertise in Meta Ads Manager, Instagram, Snapchat Ads, and other social and performance platforms.
- Pilot new-age platforms, creator-led advertising, retail media, and innovative ad formats relevant to youth, families, and experience seekers.
- Build robust audience strategies using first-party data, retargeting, lookalikes, and contextual targeting.
Analytics, Reporting & Insights:
- Own performance dashboards and reporting for leadership reviews and strategic decision-making.
- Leverage GA4, Google Tag Manager, Meta Analytics, heatmaps, and attribution tools to track and optimize performance.
- Translate data into actionable insights to continuously refine campaigns across the full customer journey.
Cross-Functional Collaboration:
- Collaborate closely with Brand, Tech, CRM, and Offline Marketing teams to deliver integrated campaigns.
- Align digital strategies with seasonal calendars, park launches, events, offers, and new attractions.
- Support lifecycle, remarketing, and retention initiatives to improve frequency, repeat visits, and customer lifetime value.
Experience & Skills:
- 8-12 years of experience in digital strategy, performance marketing, or growth roles, with a proven record of scaling website conversions and online revenue.
- Strong hands-on expertise in programmatic advertising, paid social platforms (Meta, Instagram, Snapchat mandatory), and managing large media budgets with agencies.
- Deep understanding of CRO, funnel optimization, analytics, and attribution, with a strategic yet execution-focused mindset.
💡 Quick Summary
Seeking a career-building opportunity? The Imagicaa - Senior Manager - Digital Strategist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.