Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships/Connections with prominent influencers and thought leaders.
• Devise content ideas, write and curate content
• Research relevant industry experts, competitors, target audience, and users
• Ideate new, creative strategies for influencer campaigns
• Keep a check on emerging trends, technologies, and influencers
• Coordinate with the marketing team to create and coordinate marketing strategies that work across different channels
• Work out the right approach for influencers to meet the set objectives.
• Identify and liaise with relevant influencers, Negotiating fair rates for content, and ensure the relevant contracts are in place