Job Description
Full job description
*Company:* Lakyou Beauty
*Location:* Chandivali, Powai
*Experience:* 0–4 years (flexible based on candidate quality)
---
## *About Lakyou Beauty*
Lakyou Beauty is a fast-growing beauty and personal care brand focused on delivering high-quality, innovative products that empower confidence and self-expression. We are building a strong digital-first presence and looking for a creative, data-driven influencer marketing specialist to scale our brand visibility.
---
## *Role Overview*
We are seeking a highly motivated *Influence Media Marketer* to plan, execute, and optimize influencer marketing campaigns across platforms like Instagram, YouTube, and emerging channels. The ideal candidate understands beauty trends, creator ecosystems, and performance marketing.
---
## *Key Responsibilities*
### *Influencer Strategy & Campaign Execution*
* Develop and execute influencer marketing strategies aligned with brand goals
* Identify, onboard, and manage relationships with influencers (micro to macro)
* Plan and run end-to-end influencer campaigns (product seeding, paid collaborations, launches)
### *Creator & Platform Management*
* Build a strong network of beauty influencers, makeup artists, and content creators
* Negotiate contracts, deliverables, and timelines with influencers/agencies
* Stay updated with social media trends, viral formats, and platform algorithm changes
### *Content & Brand Alignment*
* Ensure influencer content aligns with Lakyou Beauty’s brand voice and aesthetics
* Collaborate with internal creative and social media teams
* Guide creators on campaign briefs, storytelling, and product positioning
### *Performance Tracking & Optimization*
* Track campaign KPIs (engagement, reach, conversions, ROI)
* Analyze performance data and optimize future campaigns
* Generate reports and insights for management
### *Growth & Innovation*
* Identify new growth opportunities through emerging creators and platforms
* Experiment with new formats like reels, shorts, live commerce, and UGC
* Drive community engagement and brand advocacy
---
## *Requirements*
* 0–4 years of experience in influencer marketing / social media marketing
* Prior experience in beauty, fashion, or lifestyle brands preferred
* Strong understanding of Instagram, YouTube, and short-form video platforms
* Excellent communication and negotiation skills
* Data-driven mindset with knowledge of analytics tools
* Creative thinker with a strong eye for trends and aesthetics
---
## *Nice to Have*
* Experience with influencer marketing tools/platforms
* Familiarity with paid media amplification
* Network of beauty influencers and agencies
* Basic understanding of D2C and e-commerce metrics
---
## *What We Offer*
* Opportunity to work with a fast-growing beauty brand
* Creative freedom and ownership of campaigns
* Collaborative and dynamic work environment
* Competitive salary + performance incentives
Job Types: Full-time, Fresher, Internship
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
Paid sick time
Paid time off
Work from home
Work Location: In person
*Company:* Lakyou Beauty
*Location:* Chandivali, Powai
*Experience:* 0–4 years (flexible based on candidate quality)
---
## *About Lakyou Beauty*
Lakyou Beauty is a fast-growing beauty and personal care brand focused on delivering high-quality, innovative products that empower confidence and self-expression. We are building a strong digital-first presence and looking for a creative, data-driven influencer marketing specialist to scale our brand visibility.
---
## *Role Overview*
We are seeking a highly motivated *Influence Media Marketer* to plan, execute, and optimize influencer marketing campaigns across platforms like Instagram, YouTube, and emerging channels. The ideal candidate understands beauty trends, creator ecosystems, and performance marketing.
---
## *Key Responsibilities*
### *Influencer Strategy & Campaign Execution*
* Develop and execute influencer marketing strategies aligned with brand goals
* Identify, onboard, and manage relationships with influencers (micro to macro)
* Plan and run end-to-end influencer campaigns (product seeding, paid collaborations, launches)
### *Creator & Platform Management*
* Build a strong network of beauty influencers, makeup artists, and content creators
* Negotiate contracts, deliverables, and timelines with influencers/agencies
* Stay updated with social media trends, viral formats, and platform algorithm changes
### *Content & Brand Alignment*
* Ensure influencer content aligns with Lakyou Beauty’s brand voice and aesthetics
* Collaborate with internal creative and social media teams
* Guide creators on campaign briefs, storytelling, and product positioning
### *Performance Tracking & Optimization*
* Track campaign KPIs (engagement, reach, conversions, ROI)
* Analyze performance data and optimize future campaigns
* Generate reports and insights for management
### *Growth & Innovation*
* Identify new growth opportunities through emerging creators and platforms
* Experiment with new formats like reels, shorts, live commerce, and UGC
* Drive community engagement and brand advocacy
---
## *Requirements*
* 0–4 years of experience in influencer marketing / social media marketing
* Prior experience in beauty, fashion, or lifestyle brands preferred
* Strong understanding of Instagram, YouTube, and short-form video platforms
* Excellent communication and negotiation skills
* Data-driven mindset with knowledge of analytics tools
* Creative thinker with a strong eye for trends and aesthetics
---
## *Nice to Have*
* Experience with influencer marketing tools/platforms
* Familiarity with paid media amplification
* Network of beauty influencers and agencies
* Basic understanding of D2C and e-commerce metrics
---
## *What We Offer*
* Opportunity to work with a fast-growing beauty brand
* Creative freedom and ownership of campaigns
* Collaborative and dynamic work environment
* Competitive salary + performance incentives
Job Types: Full-time, Fresher, Internship
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
Paid sick time
Paid time off
Work from home
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Influencer Media Marketer position is now open for candidates interested in the Work from home Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.