Job Description
Full-Time | Remote | EST Hours
We’re hiring a Instagram Shoutout specialist.
This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.
If you get excited by analyzing competitors, cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.
About Richard Yu
Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
YouTube: https://youtube.com/richardyu1
Instagram: https://instagram.com/richardyuzee
Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through IG Shoutouts.
Your Core Role
Own and scale Instagram Shoutouts in our internal team. You’re the engine behind lead gen and driving followers to our IG.
You will:
Write high-converting creatives (carousels & reels)
Research competitors and do niche research to find winning angles.
Negotiate and buy Instagram shoutouts from niche pages
Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
Track shoutout performance and analyze it (based on pages & creative)
Launch and test 1–2 creatives/day based on conversion data
Collaborate with setters & closers to optimize spend based on lead quality
Optimize and scale the shoutout campaign while keeping ROAS
Eventually expand into Meta Ads and other high-scale channels
Requirements
You Are
A driver of growth - you seek to scale campaigns aggressively
A field athlete—you write, test, and launch ads yourself
A direct response operator—you speak offer, funnel, and media fluently
A data-obsessed optimizer—you track everything and act on it
A feed-native creative—you can write in Richard’s voice and hook the scroll
A high-energy leader—you set your own goals and push for big outcomes
A self-starter—you don’t wait for permission, you execute daily
You’ve Done This If…
You’ve spent $10K–$100K+ on paid media—especially shoutouts
You’ve written dozens of creatives that drove real conversions
You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
You’ve worked inside high-ticket coaching or online education brands
You’ve operated in a fast-paced sales environment that expects results
This Role Is NOT for You If…
You only run dashboard ads and don't have experience in running shoutouts
You want to “manage” without writing copy or launching ads
You need someone to set your goals or micromanage you
You’ve never worked in a high-velocity, performance-driven environment
You never dealed with Instagram Shoutouts
Benefits
Compensation
Base salary (we’ll match or exceed your current comp)
Performance-based bonuses tied to direct revenue results
Ready to Build Something Big?
If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.
We’re hiring a Instagram Shoutout specialist.
This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.
If you get excited by analyzing competitors, cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.
About Richard Yu
Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
YouTube: https://youtube.com/richardyu1
Instagram: https://instagram.com/richardyuzee
Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through IG Shoutouts.
Your Core Role
Own and scale Instagram Shoutouts in our internal team. You’re the engine behind lead gen and driving followers to our IG.
You will:
Write high-converting creatives (carousels & reels)
Research competitors and do niche research to find winning angles.
Negotiate and buy Instagram shoutouts from niche pages
Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
Track shoutout performance and analyze it (based on pages & creative)
Launch and test 1–2 creatives/day based on conversion data
Collaborate with setters & closers to optimize spend based on lead quality
Optimize and scale the shoutout campaign while keeping ROAS
Eventually expand into Meta Ads and other high-scale channels
Requirements
You Are
A driver of growth - you seek to scale campaigns aggressively
A field athlete—you write, test, and launch ads yourself
A direct response operator—you speak offer, funnel, and media fluently
A data-obsessed optimizer—you track everything and act on it
A feed-native creative—you can write in Richard’s voice and hook the scroll
A high-energy leader—you set your own goals and push for big outcomes
A self-starter—you don’t wait for permission, you execute daily
You’ve Done This If…
You’ve spent $10K–$100K+ on paid media—especially shoutouts
You’ve written dozens of creatives that drove real conversions
You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
You’ve worked inside high-ticket coaching or online education brands
You’ve operated in a fast-paced sales environment that expects results
This Role Is NOT for You If…
You only run dashboard ads and don't have experience in running shoutouts
You want to “manage” without writing copy or launching ads
You need someone to set your goals or micromanage you
You’ve never worked in a high-velocity, performance-driven environment
You never dealed with Instagram Shoutouts
Benefits
Compensation
Base salary (we’ll match or exceed your current comp)
Performance-based bonuses tied to direct revenue results
Ready to Build Something Big?
If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.
💡 Quick Summary
Seeking a career-building opportunity? The Instagram Shoutouts Manager & Copywriter- post Impact Clients position is now open for candidates interested in the Content Writer Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
