Job Description
Job Description
This role is for copywriters and strategists who are seeking to move into the world of campaign creation and ideation.
• Liaison between various departments (media, creative, brand, strategy, tech) to develop and execute campaigns that are holistic in nature for their brands
• Designing social media strategies to achieve marketing targets
• Campaign ideation for social media and activations
• Work on developing the master strategy sheet & platform objectives for brands that are under their purview
• Build interesting campaigns with integration of technology (Martech)
• Build interesting case studies for the team
• Managing operational escalations on accounts and backing the team up in the absence of the brand manager
• Ensuring operational efficiency of the accounts assigned
KPIs
• Award winning Case studies
• Brand targets : planned vs achieved
• Quality of analysis & suggestions
• Value add to the brand
• Use of Technology
• Operational efficiency
• Campaign Ideation
• Defining Objective of Social Media Marketing
• Overall Strategy & Platform Specific Strategy
• Reviewing Progress Reports and Taking measures
Qualifications
• Experience : 2-4 years of copywriting experience
• Track record : Must have worked on award winning campaigns & pitches before
• Understanding of digital is a must
• Excellent communication and writing skills
This role is for copywriters and strategists who are seeking to move into the world of campaign creation and ideation.
• Liaison between various departments (media, creative, brand, strategy, tech) to develop and execute campaigns that are holistic in nature for their brands
• Designing social media strategies to achieve marketing targets
• Campaign ideation for social media and activations
• Work on developing the master strategy sheet & platform objectives for brands that are under their purview
• Build interesting campaigns with integration of technology (Martech)
• Build interesting case studies for the team
• Managing operational escalations on accounts and backing the team up in the absence of the brand manager
• Ensuring operational efficiency of the accounts assigned
KPIs
• Award winning Case studies
• Brand targets : planned vs achieved
• Quality of analysis & suggestions
• Value add to the brand
• Use of Technology
• Operational efficiency
• Campaign Ideation
• Defining Objective of Social Media Marketing
• Overall Strategy & Platform Specific Strategy
• Reviewing Progress Reports and Taking measures
Qualifications
• Experience : 2-4 years of copywriting experience
• Track record : Must have worked on award winning campaigns & pitches before
• Understanding of digital is a must
• Excellent communication and writing skills
💡 Quick Summary
Seeking a career-building opportunity? The Integrated Marketing Communications Strategist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.