Job Description
Job description
Lloyd’s List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications.
We have teams working across the globe in data and analytics, product management, editorial and market analysis, technology, marketing, sales, and customer success.
Role Overview:
We are seeking an Integrated Marketing Manager to lead and drive revenue growth through a deep understanding of key markets, target audiences, and revenue opportunities. This role will be instrumental in positioning our value proposition, collaborating cross-functionally to build a unified view of our value messaging, and ensuring go-to-market (GTM) success.
This role is balanced working model between home and in our London (UK) with an excellent and a wide variety of services and transport links situated nearby.
Key Objectives:
As an Integrated Marketing Manager, your mission will be to shape and execute marketing strategies that align with our business objectives, drive market penetration, and support revenue growth. You will leverage market insights, customer data, and strategic thinking to create compelling and effective marketing initiatives.
Key Responsibilities:
• Market and Audience Definition: Build and maintain a comprehensive understanding of market segments and target audiences to inform marketing strategies and drive revenue growth.
• Customer Needs Alignment: Ensure our solutions and products are aligned with customer needs, maintaining an up-to-date view of customer pain points, demands, and value propositions aligned to key pillars.
• Persona and Value Proposition Management: Develop and update decision-making units (DMUs), customer personas, and value propositions to guide marketing and sales efforts effectively.
• Revenue Initiative Development: Create a backlog and roadmap of revenue-driven initiatives, testing new opportunities in white space, upsell, and cross-sell markets.
• Customer Journey Mapping: Develop and document the customer buyer journey, ensuring it aligns with our marketing and sales strategies.
• Messaging and Campaign Strategy: Create standardised messaging for each market segment and audience, defining campaign requirements, target audiences, key messages, creating assets and customer journeys with an integrated approach, across all touch-points
• Collaboration with Regional Marketers: Work with regional marketing team/s to drive consistency and define target lists, establish partnerships with key market players and associations, and tailor strategies to local market needs.
• Sales Enablement: Provide tools, content, and resources needed to support sales teams in their efforts to close deals and grow accounts aligned to the targeted marketing messaging/campaigns.
• Support Pricing Strategy: Collaborate with the sales and product teams to inform and support pricing strategies that align with market demands and business objectives.
• GTM Initiative Reporting: Track and report on the revenue impact of GTM initiatives, providing insights and recommendations for continuous improvement.
What We Are Looking For:
Essential
• Market Insight: Deep understanding of market dynamics, customer segments, and competitive landscapes.
• Analytical and Data-Driven: Strong ability to derive actionable insights from data to inform marketing strategies and decisions.
• Technology/AI/LLM: Knowledge and understanding of technology, specifically as it relates to AI/LLM.
• Strategic Thinking: Capable of developing long-term strategies that align with business goals and market opportunities.
• Prioritisation and Resource Allocation: Skilled in prioritising initiatives and effectively allocating resources to maximise impact.
• Commercial Acumen: Strong understanding of business economics, revenue models, and profitability drivers.
• Planning and Organisational Skills: Ability to plan, organise, and execute complex projects on time and within budget.
• Collaboration and Cross-Functional Working: Excellent collaboration skills, with a track record of working effectively across departments and teams.
• Communication Skills: Outstanding verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Decision Making: Strong decision-making skills, with the ability to make informed choices that drive business success.
• Research Skills: Expertise in conducting and applying market research to inform strategy and execution.
Desirable
• Law expertise and technology expertise beneficial.
• Previous experience in a fast-paced digital SaaS subscription business and/or at a start-up.
• Previous experience working in a PE backed business
• A degree in any discipline
• Proficiency in a European language
Our Promise to You – Benefits
• 25 Days Holiday rising to 27 after 2 years’ service and a day off for your birthday
• Work anywhere policy (up to 4 weeks per year, subject to approval)
• Life Assurance for 4 x Salary
• Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5%
• Up to 4 Days Paid Volunteering
• Healthy Lifestyle Subsidy up to £250
• Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave)
• Flexible benefits including Private Healthcare Plan and Dental Insurance
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, *** (including pregnancy, childbirth, and related medical conditions), ****** orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Please let us know of any adjustments we need to make for you to show us your best self.
Lloyd’s List Intelligence are the trusted experts delivering transparent and actionable maritime data empowering 60,000 professionals around the globe to make confident decisions that drive the safe, efficient, and lawful movement of trade by sea. Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into unique insight delivered through data and analytics services, news and commentary, and publications.
We have teams working across the globe in data and analytics, product management, editorial and market analysis, technology, marketing, sales, and customer success.
Role Overview:
We are seeking an Integrated Marketing Manager to lead and drive revenue growth through a deep understanding of key markets, target audiences, and revenue opportunities. This role will be instrumental in positioning our value proposition, collaborating cross-functionally to build a unified view of our value messaging, and ensuring go-to-market (GTM) success.
This role is balanced working model between home and in our London (UK) with an excellent and a wide variety of services and transport links situated nearby.
Key Objectives:
As an Integrated Marketing Manager, your mission will be to shape and execute marketing strategies that align with our business objectives, drive market penetration, and support revenue growth. You will leverage market insights, customer data, and strategic thinking to create compelling and effective marketing initiatives.
Key Responsibilities:
• Market and Audience Definition: Build and maintain a comprehensive understanding of market segments and target audiences to inform marketing strategies and drive revenue growth.
• Customer Needs Alignment: Ensure our solutions and products are aligned with customer needs, maintaining an up-to-date view of customer pain points, demands, and value propositions aligned to key pillars.
• Persona and Value Proposition Management: Develop and update decision-making units (DMUs), customer personas, and value propositions to guide marketing and sales efforts effectively.
• Revenue Initiative Development: Create a backlog and roadmap of revenue-driven initiatives, testing new opportunities in white space, upsell, and cross-sell markets.
• Customer Journey Mapping: Develop and document the customer buyer journey, ensuring it aligns with our marketing and sales strategies.
• Messaging and Campaign Strategy: Create standardised messaging for each market segment and audience, defining campaign requirements, target audiences, key messages, creating assets and customer journeys with an integrated approach, across all touch-points
• Collaboration with Regional Marketers: Work with regional marketing team/s to drive consistency and define target lists, establish partnerships with key market players and associations, and tailor strategies to local market needs.
• Sales Enablement: Provide tools, content, and resources needed to support sales teams in their efforts to close deals and grow accounts aligned to the targeted marketing messaging/campaigns.
• Support Pricing Strategy: Collaborate with the sales and product teams to inform and support pricing strategies that align with market demands and business objectives.
• GTM Initiative Reporting: Track and report on the revenue impact of GTM initiatives, providing insights and recommendations for continuous improvement.
What We Are Looking For:
Essential
• Market Insight: Deep understanding of market dynamics, customer segments, and competitive landscapes.
• Analytical and Data-Driven: Strong ability to derive actionable insights from data to inform marketing strategies and decisions.
• Technology/AI/LLM: Knowledge and understanding of technology, specifically as it relates to AI/LLM.
• Strategic Thinking: Capable of developing long-term strategies that align with business goals and market opportunities.
• Prioritisation and Resource Allocation: Skilled in prioritising initiatives and effectively allocating resources to maximise impact.
• Commercial Acumen: Strong understanding of business economics, revenue models, and profitability drivers.
• Planning and Organisational Skills: Ability to plan, organise, and execute complex projects on time and within budget.
• Collaboration and Cross-Functional Working: Excellent collaboration skills, with a track record of working effectively across departments and teams.
• Communication Skills: Outstanding verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Decision Making: Strong decision-making skills, with the ability to make informed choices that drive business success.
• Research Skills: Expertise in conducting and applying market research to inform strategy and execution.
Desirable
• Law expertise and technology expertise beneficial.
• Previous experience in a fast-paced digital SaaS subscription business and/or at a start-up.
• Previous experience working in a PE backed business
• A degree in any discipline
• Proficiency in a European language
Our Promise to You – Benefits
• 25 Days Holiday rising to 27 after 2 years’ service and a day off for your birthday
• Work anywhere policy (up to 4 weeks per year, subject to approval)
• Life Assurance for 4 x Salary
• Company pension scheme: employee contribution of 5% basic salary, matched by an employer contribution of 5%
• Up to 4 Days Paid Volunteering
• Healthy Lifestyle Subsidy up to £250
• Enhanced Family Leave (Maternity, Paternity, Shared Parental Leave)
• Flexible benefits including Private Healthcare Plan and Dental Insurance
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, *** (including pregnancy, childbirth, and related medical conditions), ****** orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Please let us know of any adjustments we need to make for you to show us your best self.
💡 Quick Summary
Seeking a career-building opportunity? The Integrated Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
