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Associate Manager - Marketing View Jobs
ID: 1490 | 2-5 yrs | Bangalore | careers

Who are we and What do we do?

ShareChat () is India's largest homegrown social media company, with 400+ million monthly active users across all its platforms including Moj, a leading short video app which was launched in a record 30 hours.

Founded in October 2015, with a vision of building an inclusive community that encourages & empowers each individual to share their unique journey and valuable experiences with confidence.

ShareChat is valued at $5 bn. We are spearheading India's internet revolution by building products through world-class AI & tech to evangelize the content ecosystem for India in regional languages.

We believe in complete ownership of problem-solving while committing to speed and integrity in everything we do. We place the utmost importance on user empathy & strive to work towards creating a world-class experience for them every day. Join us to drive how the next billion users will interact on the internet

Overview

The role is to lead the marketing charter of ShareChat & Moj in south markets - TN, AP, Telangana, Karnataka and Kerala to grow penetration in the market. The ideal candidate should be well versed in at least two of Tamil, Telugu, Malayalam & Kannada and should have a know-how of the culture, pop-culture and sentiments of the TG in these states.

What You'll Do?
• Be the custodian of the brand and ensure that the brand positioning is maintained across all mediums - no loss in translation from English to regional languages of the south.
• Ideate and conceptualize campaigns for south markets that could create large impact.
• Work with the cross functional teams to ensure OTIF execution of the campaigns.
• Analyze the campaigns based on performance and build the road map for future of the language.
• Budgeting for the marketing initiatives in the South

Who are you?
• 5 years' experience overall in brand marketing with a special focus on TN, AP, Telangana, Karnataka & Kerala
• Ability to think strategically and come up with innovative solutions to problems.
• Good understanding of digital marketing principles
• Good understanding of regional creator and content ecosystem
• Experience in collaboration with cross functional teams
• Ability to interact with senior stakeholders.
• Good working relationships with agencies who specialise in content for TN, AP, Telangana, Karnataka & Kerala

Where you'll be?

Bengaluru