Job Description
Marketing Head - PanIndia role
Key Responsibilities
• Drive digital marketing student / partner acquisition.
• Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, campaigns both online offline, ATL BTL initiatives, email marketing, webinars and more
• Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing
• Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing.
• Actively drive the school/ college's website strategy, website design dvpt, website maintenance including value adds like, database mgmt community building.
• To design, develop execute multiple initiatives using the website as a strategic branding platform.
• Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion
• Monitor marketing techniques and strategies used by other startups ecommerce brands; poach best-practices and creative tactics - specifically in the education domain.
• Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
• Ability to build huge people network/ increase the traffic or fans on social media profile pages.
• Implement SEO and SEM strategies to drive incoming traffic leads
• Optimize results for campaigns by working with creative team on A/B testing content
• Create Strategic alliances and other marketing strategies, create and execute marketing plan.
Technical Competencies
• Should be an expert in handling online promotion activities using social networking sites Facebook etc.
• Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform
• Should have good experience and understanding of CPM, CPC, CPA, CPL etc.
• Should have a good overall understanding of brand management, marketing communications and brand promotional activities.
• Should be able to head a team comprising of Digital marketeers, content developers, graphic designers, Branding and operations team.
• Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online and offline brand building customer acquisition.
Behavioral Competencies
• Strong leadership skills
• Strong interpersonal skills to work with diverse teams
• Excellent Communication skills
Website
Website: https://strate.in/
Website: https://hetic.in/
Website: https://mba-esg.in/
,
This job is provided by Shine.com
Key Responsibilities
• Drive digital marketing student / partner acquisition.
• Design and execute activation and engagement campaigns across the user funnel via multiple channels including online advertising, product launches, campaigns both online offline, ATL BTL initiatives, email marketing, webinars and more
• Inbound and outbound campaign development: Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing
• Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing.
• Actively drive the school/ college's website strategy, website design dvpt, website maintenance including value adds like, database mgmt community building.
• To design, develop execute multiple initiatives using the website as a strategic branding platform.
• Become an advocate of the B2C business in social media spaces, engaging in dialogue and answering questions where appropriate.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feedback insights gained from social media monitoring into product and other teams to help them evolve their strategies in a timely fashion
• Monitor marketing techniques and strategies used by other startups ecommerce brands; poach best-practices and creative tactics - specifically in the education domain.
• Manage Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
• Ability to build huge people network/ increase the traffic or fans on social media profile pages.
• Implement SEO and SEM strategies to drive incoming traffic leads
• Optimize results for campaigns by working with creative team on A/B testing content
• Create Strategic alliances and other marketing strategies, create and execute marketing plan.
Technical Competencies
• Should be an expert in handling online promotion activities using social networking sites Facebook etc.
• Should be an expert in AdWords, Facebook AdManager and other social and search engine ads platform
• Should have good experience and understanding of CPM, CPC, CPA, CPL etc.
• Should have a good overall understanding of brand management, marketing communications and brand promotional activities.
• Should be able to head a team comprising of Digital marketeers, content developers, graphic designers, Branding and operations team.
• Experience in Education Industry will be preferred. However it is mandatory to have had in-depth experience of online and offline brand building customer acquisition.
Behavioral Competencies
• Strong leadership skills
• Strong interpersonal skills to work with diverse teams
• Excellent Communication skills
Website
Website: https://strate.in/
Website: https://hetic.in/
Website: https://mba-esg.in/
,
This job is provided by Shine.com
💡 Quick Summary
Seeking a career-building opportunity? The iNurture Galileo India | Head | Marketing position is now open for candidates interested in the Counter Sales Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
