JPC | 38 Assistant Digital Marketing Manager | Retail |
Urgent Opening for Marketing Manager ( IMMEDIATE JOINER )
Location - Mumbai Central
Experience : 5 plus years
Roles & Responsibilities
Job Description for Assistant Digital Marketing Manager ( RETAIL)
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns,
event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly
• Work closely with planning, sales & E-com, team to create the growth strategy for brand.
• Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager,
Google Ads & Display Networks
• Work Closely with social media team & ensure to smoothly execute the Social Media Calendars
• Execute effective digital media campaigns on platforms including but not limited to Facebook Ads, Display, Video,
Re-marketing, Branding, Affiliates, etc.
• Working on presentation/analytics and weekly/daily updates.
• Industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.
• Thorough understanding and hands-on experience of social media metrics (ROI, CPC, CPM, COAS, CTR, etc.)
• Industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions.
• Regular updates to the International Brand Representatives about the brand initiatives
Job Requirement
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing
campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Degree in Marketing or related field.
Interested Candidate can whatsup on +152+25733 or email pinky@careerpond.in