Responsibilities
• Plan, develop, and implement the overall company's content strategy.
• Write and edit creative content including but not limited to social media posts, blogs, product descriptions, and LinkedIn company page updates.
• Ensure all content produced matches the tone and style of each industry we cater to, namely FMCG, Food, and Wellness.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Use SEO guidelines to optimize content and increase visibility.
• Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers.
• Use ChatGPT to automate and streamline content creation processes.
• Monitor and analyze digital marketing and content performance