Junior Donor Acquisition Specialist | Digital

Junior Donor Acquisition Specialist – Digital
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Eden Terrace, Auckland
Digital & Search Marketing (Marketing & Communications)
Full time
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Posted 13h ago

UNICEF is the global authority on children's rights. No other organisation has our experience, expertise and reach. For over 70 years, we've been working to protect the rights of children in over 1+0 countries and territories around the world.

We fight for every child's right to survive and thrive into adulthood. Our mission is to create a better world, by advocating for the protection of children's rights. To do this, we bring people together: governments, donors, humanitarian agencies, businesses and children themselves. This is what we do, every day, for all children around the world. We are on the lookout for a Junior Donor Acquisition Specialist - Digital to join the team and support us in executing and managing digital fundraising campaigns.

We are looking for someone to be based preferably in Auckland, but candidates from Wellington and Christchurch are also welcome to apply.

As the Junior Donor Acquisition Specialist - Digital, you will assist our team in optimising our digital activities, to help attract and acquire new donors. You will be instrumental in enhancing UNICEF Aotearoa’s digital presence and expanding it’s donor base through innovative and effective digital outreach.

Your responsibilities include:

Assist in planning and executing multi-channel digital campaigns (Google, Social Media, Display, Radio, Audio, Video, DOOH, OOH and TV) focused on donor acquisition and digital fundraising.
Conduct keyword research and help optimise website content to improve search engine rankings and visibility.
Support the creation of SEO-friendly content, including blogs, landing pages, and meta descriptions.
Gather and analyse performance data from digital campaigns, contributing to performance reports for the Donor Acquisition Senior Specialist (Digital).
Work closely with content and creative teams to ensure all digital assets align with campaign goals and SEO best practices.
Assist in creating and updating digital content for various platforms, ensuring consistency in messaging and branding on digital channels.
Coordinate with internal teams and external partners to facilitate the smooth execution of digital marketing campaigns.

As the successful candidate, you will have:

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
3-5 years of experience in digital marketing, with an understanding of SEO, digital fundraising, and/or eCommerce.
Experiences with digital marketing tools (Google Ads, Facebook Ads Manager, Google Analytics) and SEO platforms.
Ability to interpret and analyse data from Google Analytics to make informed decisions and optimise campaigns.
Experience in setting up and managing tags, triggers, and variables in GA and GTM to measure user interactions and track website activities effectively.
Excellent time management and organizational skills.
Excellent communication and interpersonal skills.
Attention to detail, flexibility, and reliability.
Ability to multi-task in a fast-paced environment.

Benefits:

Work from home - hybrid model
Flexible arrangements and working hours
Car parking first come first served (Auckland only)

We pride ourselves on our supportive and collaborative team culture, and we are looking for someone who shares our values and is committed to delivering exceptional service to our clients.

UNICEF Aotearoa recognises the partnership between Māori and the Crown founded under Te Tiriti o Waitangi and is committed to giving effect to the Treaty. We celebrate our differences, embrace diversity, and value each other.

If this fits with your personal values, professional experience, and you are excited by this opportunity, apply via Seek now!

Applications close on November 7, 2024.
Employer questions
Your application will include the following questions:

Which of the following statements best describes your right to work in New Zealand?

What's your expected annual base salary?

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