Job Description
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your mission
Drive the business. Shape the brand. Live the sport.
Melbourne, Victoria
At COBRA PUMA Golf, we’re not interested in ordinary. We’re built for competitors, creators, and innovators, on the course and in the market. If you’re a commercially sharp sales professional who also thrives on building brands, this is your chance to own a major portfolio, lead strategic partners, and influence how COBRA PUMA Golf shows up across Australia.
This is where performance meets personality. And where your love of sport becomes your career advantage.
ABOUT THE OPPORTUNITY
Where commercial leadership meets brand impact.
This hybrid role spans Key Account Management, sales leadership, brand marketing, and category influence. You’ll be the driving force behind COBRA PUMA Golf’s commercial outcomes across our most strategic partners, Drummond Golf, GolfBox, On Course Golf and more. All the while also shaping marketing execution that grows our brand’s presence and demand in the market.
This is a role for someone who wants to own big outcomes, not just manage tasks.
KEY ACCOUNT MANAGEMENT
Lead the partnerships that define our success.
You’ll be the primary strategic partner for our largest wholesale accounts, building relationships that drive long‑term, profitable growth. Your work will set the tone for how our brand performs at retail and how our products reach golfers across the country.
You will:
Build and execute robust joint business plans with key retail partners.
Deliver targeted sell‑in while negotiating strong sell‑through KPIs.
Champion your accounts internally to align the business around their needs.
Lead seasonal conversations: business reviews, range presentations, sell‑in meetings.
Balance brand ambition with customer requirements to achieve shared results.
SALES STRATEGY & EXECUTION
Turn insight, planning, and rigor into commercial wins.
You will own the operational heartbeat of sales delivery, forecasting, order books, trading, and performance management. You will anticipate opportunities, identify risk early, and deliver the commercial precision needed to hit targets consistently.
You will:
Manage the full Go‑To‑Market process across strategic accounts.
Oversee forecasting, order placement, and in‑season trading.
Track performance across margin, sales, and conversion metrics.
Analyse competitor activity, retail trends, and consumer demand shifts.
Drive alignment between account strategies and brand objectives.
MARKETING & BRAND ACTIVATION
Bring the brand to life everywhere golfers see us.
This role extends beyond sales, you will be a key driver of Golf category marketing. You’ll lead retail marketing, brand campaigns, social activations, creative asset development, PR support, and consumer touchpoints across the category.
You will:
Lead all brand and commercial marketing activity for COBRA PUMA Golf.
Develop campaigns from concept to measurement across retail, digital, events, and content.
Manage agencies, briefs, creative production, and post‑campaign analysis.
Oversee trade marketing, in‑store POP, promotional activity, and asset distribution.
Execute brand‑aligned marketing while meeting commercial objectives.
Manage category marketing budgets, invoicing, tracking, and campaign resourcing.
LEADERSHIP & CULTURE
Represent the values and energy that make COBRA PUMA Golf exceptional.
You’ll play a key role in shaping our culture, inside the business, with partners, and across the market. We’re collaborative, high‑performing, and passionate about sport. You’ll help build that environment every day.
You will:
Model PUMA values in your behaviour and decision‑making.
Foster teamwork, innovation, accountability, and performance.
Influence cross‑functional alignment across Sales, GTM, Marketing, and Operations.
Your talent
WHAT YOU BRING
A rare blend of commercial sharpness, marketing instinct, and love of sport.
You’ll succeed if you bring:
Proven experience in Key Account Management, wholesale leadership, or commercial sales, ideally within sports, footwear, lifestyle, or consumer goods.
A strong understanding of retail dynamics, GTM processes, and commercial levers.
Marketing experience across brand, retail, digital, or integrated activation.
Outstanding communication and presentation skills, confident, clear, and persuasive.
Analytical fluency: the ability to interpret data, spot trends, and act quickly.
A results‑driven mindset that balances brand ambition with commercial pragmatism.
A genuine passion for sport and ideally, a love for golf.
WHY COBRA PUMA GOLF?
A global brand. A powerful category. A team that loves what it does.
COBRA PUMA Golf is part of a global powerhouse committed to innovation, creativity, and performance. You’ll join a team backed by world‑class brands, iconic athletes, and products that continue to redefine the game. Here, your commercial expertise matters, your ideas are valued, and your love of sport is celebrated.
This is where you can build a career as exciting as the category itself.
READY TO ELEVATE YOUR GAME?
If you're commercially driven, brand‑minded, ambitious, and passionate about sport, we want to hear from you.
, and bring your best game.
BE PROUD - BE PRESENT - BE PROACTIVE
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, ****** orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
Your mission
Drive the business. Shape the brand. Live the sport.
Melbourne, Victoria
At COBRA PUMA Golf, we’re not interested in ordinary. We’re built for competitors, creators, and innovators, on the course and in the market. If you’re a commercially sharp sales professional who also thrives on building brands, this is your chance to own a major portfolio, lead strategic partners, and influence how COBRA PUMA Golf shows up across Australia.
This is where performance meets personality. And where your love of sport becomes your career advantage.
ABOUT THE OPPORTUNITY
Where commercial leadership meets brand impact.
This hybrid role spans Key Account Management, sales leadership, brand marketing, and category influence. You’ll be the driving force behind COBRA PUMA Golf’s commercial outcomes across our most strategic partners, Drummond Golf, GolfBox, On Course Golf and more. All the while also shaping marketing execution that grows our brand’s presence and demand in the market.
This is a role for someone who wants to own big outcomes, not just manage tasks.
KEY ACCOUNT MANAGEMENT
Lead the partnerships that define our success.
You’ll be the primary strategic partner for our largest wholesale accounts, building relationships that drive long‑term, profitable growth. Your work will set the tone for how our brand performs at retail and how our products reach golfers across the country.
You will:
Build and execute robust joint business plans with key retail partners.
Deliver targeted sell‑in while negotiating strong sell‑through KPIs.
Champion your accounts internally to align the business around their needs.
Lead seasonal conversations: business reviews, range presentations, sell‑in meetings.
Balance brand ambition with customer requirements to achieve shared results.
SALES STRATEGY & EXECUTION
Turn insight, planning, and rigor into commercial wins.
You will own the operational heartbeat of sales delivery, forecasting, order books, trading, and performance management. You will anticipate opportunities, identify risk early, and deliver the commercial precision needed to hit targets consistently.
You will:
Manage the full Go‑To‑Market process across strategic accounts.
Oversee forecasting, order placement, and in‑season trading.
Track performance across margin, sales, and conversion metrics.
Analyse competitor activity, retail trends, and consumer demand shifts.
Drive alignment between account strategies and brand objectives.
MARKETING & BRAND ACTIVATION
Bring the brand to life everywhere golfers see us.
This role extends beyond sales, you will be a key driver of Golf category marketing. You’ll lead retail marketing, brand campaigns, social activations, creative asset development, PR support, and consumer touchpoints across the category.
You will:
Lead all brand and commercial marketing activity for COBRA PUMA Golf.
Develop campaigns from concept to measurement across retail, digital, events, and content.
Manage agencies, briefs, creative production, and post‑campaign analysis.
Oversee trade marketing, in‑store POP, promotional activity, and asset distribution.
Execute brand‑aligned marketing while meeting commercial objectives.
Manage category marketing budgets, invoicing, tracking, and campaign resourcing.
LEADERSHIP & CULTURE
Represent the values and energy that make COBRA PUMA Golf exceptional.
You’ll play a key role in shaping our culture, inside the business, with partners, and across the market. We’re collaborative, high‑performing, and passionate about sport. You’ll help build that environment every day.
You will:
Model PUMA values in your behaviour and decision‑making.
Foster teamwork, innovation, accountability, and performance.
Influence cross‑functional alignment across Sales, GTM, Marketing, and Operations.
Your talent
WHAT YOU BRING
A rare blend of commercial sharpness, marketing instinct, and love of sport.
You’ll succeed if you bring:
Proven experience in Key Account Management, wholesale leadership, or commercial sales, ideally within sports, footwear, lifestyle, or consumer goods.
A strong understanding of retail dynamics, GTM processes, and commercial levers.
Marketing experience across brand, retail, digital, or integrated activation.
Outstanding communication and presentation skills, confident, clear, and persuasive.
Analytical fluency: the ability to interpret data, spot trends, and act quickly.
A results‑driven mindset that balances brand ambition with commercial pragmatism.
A genuine passion for sport and ideally, a love for golf.
WHY COBRA PUMA GOLF?
A global brand. A powerful category. A team that loves what it does.
COBRA PUMA Golf is part of a global powerhouse committed to innovation, creativity, and performance. You’ll join a team backed by world‑class brands, iconic athletes, and products that continue to redefine the game. Here, your commercial expertise matters, your ideas are valued, and your love of sport is celebrated.
This is where you can build a career as exciting as the category itself.
READY TO ELEVATE YOUR GAME?
If you're commercially driven, brand‑minded, ambitious, and passionate about sport, we want to hear from you.
, and bring your best game.
BE PROUD - BE PRESENT - BE PROACTIVE
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, ****** orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
💡 Quick Summary
Seeking a career-building opportunity? The Key Account Manager - COBRA position is now open for candidates interested in the Retail & Wholesale sector. This role in Moorabbin offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Retail & Wholesale is a plus.