Lead Copywriter – Content Strategy

Role :Content & Copywriter Lead

Location: Bangalore (Hybrid)

Experience: 5–8 years

How to Apply:

Send your resume + portfolio to aarthi@tier2.digital

Subject line: Copywriter Application – [Your Name]

About Tier2 Digital

We’re a full-stack digital marketing agency based in Bangalore, partnering with ambitious brands to deliver high-impact digital experiences — from performance marketing and UI/UX design to brand storytelling, social media, and content production. We’re a fast-moving, flat-structured team that values creativity, accountability, and results.

Role Overview

As our Content & Copy Lead, you’ll own all copy-related work — messaging strategy, campaign concepts, website content, and brand narratives. You’ll set the tone and direction for diverse client accounts, collaborating closely with designers, strategists, and client services. This is a mid-to-senior role for someone who writes sharp, engaging copy and drives creative thinking.

What You’ll Do

• Lead copy creation across formats: social media, websites, ads, emails, CRM campaigns, brand messaging, video scripts etc

• Develop tone-of-voice and messaging strategies tailored to each brand and audience

• Collaborate on creative direction with design and strategy teams

• Participate in brand workshops and client discovery sessions

• Review and refine copy to maintain high standards

• Support social media content ensuring brand voice consistency

• Present ideas confidently to clients and internal stakeholders

Who You Are

• 5–8 years of hands-on copywriting experience in agencies or fast-paced creative teams

• Enjoy managing a team

• Must have a strong portfolio showcasing brand, performance, and digital copy

• Deep understanding of how copy impacts UX, conversions, and brand perception

• Excellent language skills and narrative flow

• Strategic thinker who translates business goals into creative messaging

• Skilled at managing multiple projects with quality and timeliness

• Bonus: experience in fintech, healthcare, SaaS, or lifestyle sectors

Why Join Tier2 Digital?

• Collaborative environment with creative freedom

• Work with diverse brands across industries

• Clear growth paths and learning opportunities

• Supportive team culture based on trust and ownership

• Intentional about who we work with — both clients and team