Job Description
Location: HSR Layout, Bangalore, India (Mandatory WFO)
Welcome to BIK, the most comprehensive and intelligent marketing platform for large brands worldwide. We are changing the way businesses and people connect. We’re backed by a few of the world’s leading venture firms. They fuel our growth so we can continue to expand our operations and invest in our product, allowing our customers to better engage with their customers.
Why Join BIK!
For marketing technology to translate into transformative experiences, the industry must look not to the past, but to a future of disruption. Experiences, not messages, are the future of marketing, and growth hacking is the discipline of using data and testing to create optimal experiences.
Responsibilities
• Strategy: create and execute multi-channel demand generation strategies that are aligned to persona’s / audiences and our sales objectives to support pipeline and revenue goals
• Campaign Management: help construct and bring to life marketing program and successfully create and roll-out out a highly targeted and broad demand generation program that engages and advances interest across the prospect and customer lifecycle
• Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
• CRO: own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize the online and offline programs to ensure CAC is in line with ROI goals.
• Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product, and product marketing.
• Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
• Analysis: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Lead Management: understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and know marketing automation platforms (Eloqua, Marketo, Pardot, Ahref) and CRM systems (Hubspot)
Requirements
• 3-5 years of experience in Demand Generation
• Expertise with Organic channels
• Unique thinker and collaborator who can engage others
• Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy
• Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads
• Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
Welcome to BIK, the most comprehensive and intelligent marketing platform for large brands worldwide. We are changing the way businesses and people connect. We’re backed by a few of the world’s leading venture firms. They fuel our growth so we can continue to expand our operations and invest in our product, allowing our customers to better engage with their customers.
Why Join BIK!
For marketing technology to translate into transformative experiences, the industry must look not to the past, but to a future of disruption. Experiences, not messages, are the future of marketing, and growth hacking is the discipline of using data and testing to create optimal experiences.
Responsibilities
• Strategy: create and execute multi-channel demand generation strategies that are aligned to persona’s / audiences and our sales objectives to support pipeline and revenue goals
• Campaign Management: help construct and bring to life marketing program and successfully create and roll-out out a highly targeted and broad demand generation program that engages and advances interest across the prospect and customer lifecycle
• Messaging: be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity.
• CRO: own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize the online and offline programs to ensure CAC is in line with ROI goals.
• Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product, and product marketing.
• Continuous Improvement: always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.
• Analysis: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Lead Management: understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and know marketing automation platforms (Eloqua, Marketo, Pardot, Ahref) and CRM systems (Hubspot)
Requirements
• 3-5 years of experience in Demand Generation
• Expertise with Organic channels
• Unique thinker and collaborator who can engage others
• Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy
• Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads
• Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
💡 Quick Summary
Seeking a career-building opportunity? The Lead Demand Generation position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.