Job Description
ACG Associated Capsules Pvt. Ltd
Primary Responsibilities
Strategic and Planning
• Account management of respective vertical in terms of supporting the businesses with all marketing activities and collaterals
• Planning annual calendar of marketing activities including product campaigns with lead targets, execution plan and the annual budget
Functional
• Develop integrated B2B marketing campaign strategies and activity plans for key vertical product/s & services, use integrated marketing channels effectively and achieve campaign objectives including generating qualified leads.
• Ensure each campaign has clear metrics are achieving appropriate return on investment in line with pre-decided goals.
• Work collaboratively with key stakeholders to implement campaign activity including: Product Marketing, Digital Marketing, Sales, Events, Brand & Design, International and Regional offices, Content and Media/PR leads.
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget, deliver campaign activity results through regular presentations and distribute learning for future campaigns.
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief, and oversee implementation.
• Keep abreast of current trends in campaign marketing through research, competitor mapping etc.
People Development
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
Key Result Areas
• Brand credibility & Brand strength
• Customer awareness of ACG products and services
• Marketing Budget - Planned vs Actual
• Return on investment (ROI) of brand
• Return on marketing investment (ROMI)
Key Interfaces
Internal Interfaces
• Sales (Sales target vs actual data, data around large accounts)
• Business Heads (Marketing metrics)
• Product Management (Product performance & Pipeline)
• Business Product Marketing
External Interfaces
• Key Customers
• Industry Experts
• Marketing Vendors
• Media Agencies
Competencies
Product Knowledge
Project Management
Marketing Execution
Strategic thinking and planning
Cross functional Skills
Customer Focus
Delivering Consistent Results
Strong Communication skills
Primary Responsibilities
Strategic and Planning
• Account management of respective vertical in terms of supporting the businesses with all marketing activities and collaterals
• Planning annual calendar of marketing activities including product campaigns with lead targets, execution plan and the annual budget
Functional
• Develop integrated B2B marketing campaign strategies and activity plans for key vertical product/s & services, use integrated marketing channels effectively and achieve campaign objectives including generating qualified leads.
• Ensure each campaign has clear metrics are achieving appropriate return on investment in line with pre-decided goals.
• Work collaboratively with key stakeholders to implement campaign activity including: Product Marketing, Digital Marketing, Sales, Events, Brand & Design, International and Regional offices, Content and Media/PR leads.
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget, deliver campaign activity results through regular presentations and distribute learning for future campaigns.
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief, and oversee implementation.
• Keep abreast of current trends in campaign marketing through research, competitor mapping etc.
People Development
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
Key Result Areas
• Brand credibility & Brand strength
• Customer awareness of ACG products and services
• Marketing Budget - Planned vs Actual
• Return on investment (ROI) of brand
• Return on marketing investment (ROMI)
Key Interfaces
Internal Interfaces
• Sales (Sales target vs actual data, data around large accounts)
• Business Heads (Marketing metrics)
• Product Management (Product performance & Pipeline)
• Business Product Marketing
External Interfaces
• Key Customers
• Industry Experts
• Marketing Vendors
• Media Agencies
Competencies
Product Knowledge
Project Management
Marketing Execution
Strategic thinking and planning
Cross functional Skills
Customer Focus
Delivering Consistent Results
Strong Communication skills
💡 Quick Summary
Seeking a career-building opportunity? The Lead, Developing Markets, ACG Group position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.