Lead generation & microsoft dynamics 365 – sales & marketing specialist

Job description

Lead Generation & Microsoft Dynamics 365 – Sales & Marketing Specialist

We are seeking a Data-Driven Marketing Professional to drive demand generation, CRM automation, and LinkedIn-based outreach. This role is critical in managing B2B lead generation, executing data-driven email marketing campaigns, and optimizing Microsoft Dynamics 365 Sales & Marketing workflows.

About the Role

This position focuses on identifying, nurturing, and converting leads to ensure a steady pipeline of high-quality prospects for the sales team.

Key Responsibilities:

• Microsoft Dynamics 365 Sales & Marketing

• Manage lead tracking, segmentation, and marketing automation workflows in Microsoft Dynamics 365 Sales & Marketing.

• Ensure seamless integration of LinkedIn and email-generated leads into Dynamics 365.

• Automate follow-up sequences, lead scoring models, and CRM workflows to improve conversion rates.

• Generate reports and dashboards to track lead pipeline, MQLs, and campaign performance.

• LinkedIn Lead Generation & Outbound Prospecting

• Use LinkedIn Sales Navigator, InMails, and connection requests to identify, engage, and convert B2B leads.

• Develop personalized LinkedIn outreach campaigns to improve engagement and response rates.

• Utilize LinkedIn automation tools (Expandi, Phantombuster, etc.) to enhance efficiency.

• Work closely with the sales team to qualify and nurture leads into customers.

• Email Marketing & Automation

• Design and execute email campaigns for lead nurturing and conversion (preferably in Dynamics 365).

• Segment email lists and use A/B testing to optimize subject lines, content, and CTAs.

• Monitor open rates, click-through rates, and conversions to refine messaging.

• Ensure email campaigns align with LinkedIn and CRM-driven marketing strategies.

• Data-Driven Marketing & Performance Tracking

• Define and track KPIs related to lead generation, email engagement, and conversion rates.

• Use CRM, LinkedIn, and email analytics to optimize marketing campaigns.

• Provide regular insights and recommendations to enhance marketing ROI.

Must-Have Skills & Experience

• 4-7 years of experience in B2B marketing, lead generation, CRM automation, and email marketing.

• Proven expertise in Microsoft Dynamics 365 Sales & Marketing (CRM & Automation).

• Hands-on experience in LinkedIn Lead Generation (Sales Navigator, InMails, Outbound Prospecting).

• Experience with email marketing automation & lead nurturing workflows (Dynamics 365 preferred).

• Strong data-driven mindset, tracking KPIs & optimizing outreach strategies.

Nice-to-Have Skills (Not Required, But Beneficial)

• SEO & Content Marketing (Basic knowledge to support lead nurturing).

• Word Press & Landing Page Optimization (No longer a core focus).

• LinkedIn Paid Ads (Experience with LinkedIn advertising is a plus).

Why Join Us?

An impactful role in a fast-growing organization with a strong focus on B2B marketing and automation. Remote work flexibility - Work from anywhere in India. Competitive salary with performance-based incentives. Professional development opportunities with cutting-edge marketing tools.